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Course Descriptions

Course Descriptions

JOURNALISM

JOU 101 INTRODUCTION TO JOURNALISM. (3)

This course surveys the history and social theories of journalism and introduces students to contemporary journalistic practice. Students will learn about the function and operation of print, electronic and on-line news media. Issues and concepts to be covered include the relationship of government to media; press freedom and controls; media ethics, and the impact of global communications. The course also covers the relationship of journalism to advertising, public relations and telecommunications, particularly with regard to new technologies.
Prereq: JOU pre-majors in primary window; all others in secondary window.

JOU 204 WRITING FOR THE MASS MEDIA. (3)

An introduction to the concepts and techniques of media writing. This course offers hands-on instruction in information gathering, organization, and writing for print, broadcast and on-line media. Lecture, one hour; laboratory, four hours per week.
Prereq: JOU 101; JOU pre-major status; ISC pre-majors may enroll if they’ve completed ISC 161.

 

JOU 241 COMMUNICATIONS PRACTICUM. (1-4)

Supervised laboratory work in the media of mass communications, with meetings for evaluation of work, study of techniques, analyses of problems, and reports. May be repeated to a maximum of four credits. (Offered in Community College System only.)

JOU 301 NEWS REPORTING. (3)

A course designed to develop skills in information gathering, news judgment, organization and writing. Students will learn to cover breaking news and write features. Lecture, two hours; laboratory, two hours per week.
Prereq: JOU 204.

JOU 302 RADIO AND TV NEWS REPORTING. (3)

An introduction to principles of broadcast writing and reporting. Students also will learn to shoot and edit videotape and to prepare TV news reports. Lecture, two hours; laboratory, two hours per week. 
Prereq: JOU 204.

JOU 303 NEWS EDITING. (3)

Instruction and practice in copy desk operation and the duties and ethics of copy editors. Topics include techniques for editing stories, handling wire copy, writing headlines and news judgment. Emphasis on electronic editing. Lecture, one hour; laboratory, four hours per week.
Prereq: JOU 204.

JOU 304 BROADCAST NEWS DECISION MAKING. (3)

This class is designed to sharpen students’ news judgment and teach them the skills they will need to become assignment editors and producers of radio and television newscasts. Students will study the content and selection of news stories, using audio materials from the Associated Press and broadcast daily on WRFL. Lecture, two hours; laboratory, two hours per week. 
Prereq: JOU 302.

JOU 319 WORLD MEDIA SYSTEMS. (3)

A comparison of the communications media in different countries of the world and the theories used to justify them. How various political and social systems affect the media and how the media affect the societies in which they exist. 
Prereq: JOU 101 or ISC 161 or MAS 101 or TEL 101. (Same as ISC/MAS 319.)

 

JOU 330 WEB PUBLISHING AND DESIGN. (3)

This course is designed to teach students to code and display text and visual information effectively on the Internet and to understand the application of professional practices in Web site analytics and management. Visual communication theory and practice for photographs, illustrations, graphical and text elements will be taught and highlighted, in addition to the basics of HTML and CSS. Students will use industry-standard software and workflows as they are introduced to basic techniques and strategies for publishing, designing and managing a Web site for a newspaper, magazine, television station, advertising agency, public relations firm or media start-up. Social media and geolocation for news and other media purposes will be highlighted. Lecture: two hours, laboratory: two hours per week. 
Prereq: JOU major.

JOU 387 PHOTOJOURNALISM I. (3)

A hands-on introduction to the use of cameras and laboratory equipment in contemporary news photography. Selected readings on photographic methods and the ethics of photojournalism. Lecture, two hours; laboratory, two hours per week.

JOU 395 INDEPENDENT STUDY. (1-3)

Designed for advanced students with research or special study problems. Regular consultation with the instructor. May be repeated to a maximum of six credits. Enrollment normally limited to juniors and seniors with a 3.0 standing in the major. These requirements may be waived by the department in exceptional circumstances.
Prereq: Consent of instructor.

JOU 399 INTERNSHIP. (1-3)

Qualified students enter the professional sector to refine skills and knowledge. Supervised internships approved by the School allow placements in industry, government, radio, television, print media, research agencies, etc. A signed contract must be completed prior to the start of the internship. Pass/Fail only.
Prereq: admission to upper-division, fulfillment of internship prerequisites for the major, and approval of internship director for the major.

JOU 403 TV NEWSCAST PRODUCING AND DIRECTING. (3)

This class is designed to train students to become television newscast producers and directors. Students will prepare TV newscasts with consideration of news story placement as it relates to audience, viewing trends, and journalistic judgment. Students will learn critical thinking skills in producing and directing as it relates to newscast and story promotion, reaching to major news events and their coverage, and talent and time management. Students will be required to write, produce and direct news stories in different formats for different formats for different newscasts and address ethical and legal concerns of news stories.
Prereq: JOU 302 for JOU Majors; MAS 312 for MAS majors. (Same as MAS 403.)

 

JOU 404 ADVANCED TV NEWS. (3)

Students in this class produce a half-hour, TV newscast shown on a cable channel to homes in the Lexington-Fayette County DMA. Students will hone their writing skills and their proficiency in shooting and editing video, serving as producers, writers, videographers, reporters and anchors. May be repeated for up to six hours credit, with permission of instructor. Lecture, one hour per week; laboratory, four hours per week. 
Prereq: JOU 302.

 

JOU 409 MAGAZINE ARTICLE WRITING. (3)

An advanced writing course designed to teach students to generate, report and write feature stories for magazines and to market freelance articles. Lecture, two hours; laboratory, two hours per week. Prereq: JOU 301.

JOU 410 PUBLICATIONS PRODUCTION. (3)

Study of theory and practice in the techniques of effective communication through print and/or the Web. Starting with typography, this course will cover design for newsletters, newspapers and news magazines, but other publications may be considered. Instruction in the processes of defining the purpose of, designing and producing a publication. These include: planning, design, article and photo selection, page layout, headline and title writing. Lecture, two hours; laboratory, two hours per week. 
Prereq: JOU 301 and 303.

JOU 415 DESIGN AND LAYOUT. (1)

This course will familiarize students with computer programs used in publication design. Students develop their skills through hands-on exercises and projects. May be repeated to a maximum of three credits under different subtitles.
Prereq: Will be determined by topic of course.

JOU 430 MEDIA MANAGEMENT AND ENTREPRENEURSHIP. (3)

An introduction to news media management focusing on start-up, design and operation of newspapers and magazines. This course takes an intensive look at the editorial content, advertising, business and management side of journalism. Lecture, two hours per week; laboratory, two hours per week.

 

JOU 455 MASS MEDIA AND DIVERSITY. (3)

This course will examine gender and minority issues in the media. The course offers a critical framework for analysis of socio-cultural issues pertaining to women, ethnic groups, disabled persons, and others, and of their presentation in the media. May be repeated to a total of nine hours under different subtitles.

JOU 460 JOURNALISM IN SECONDARY EDUCATION. (3)

A course designed to familiarize students with a variety of legal and ethical issues facing student journalists and media advisers in secondary schools. 
Prereq: JOU 301 or JOU 302.

JOU 485 COMMUNITY JOURNALISM. (3)

A study of all aspects of community news media, including editorial and business operations, and the conflicts that can arise between them, as well as the personal-professional conflicts that community journalists must manage to be successful in the field. Lecture, two hours; laboratory, two hours of independent, advanced reporting and writing, for online and possible print publication. May also include photography and broadcast journalism. 
Prereq: JOU 301 or JOU 302.

JOU 487 PHOTOJOURNALISM II. (3)

An in-depth study of the many facets of photojournalism from the photo editor’s perspective. Students will shoot assignments and will also probe the legal and ethical aspects of news photography. Lecture, one hour; laboratory, four hours per week. 
Prereq: JOU 387.

JOU 497 SPECIAL TOPICS IN JOURNALISM. (1-3)

Course will focus on selected topics drawn from journalism and related fields. Title assigned each time course is offered. May be repeated with different subtitles to a maximum of six credits.

JOU 498 MULTIMEDIA STORYTELLING. (3)

A course designed to provide journalism majors advanced training in reporting and writing articles on current events, public issues, personalities, culture and entertainment on multiple publishing platforms. Students will cultivate a platform-agnostic view of publication as they maintain a daily multimedia news outlet. Lecture, two hours; laboratory, two hours per week.
Prereq: Print/multimedia students: JOU 301 and JOU 303; JOU 330. Broadcast/multimedia students: JOU 302 and JOU 304; JOU 330.

JOU 499 ADVANCED WRITING FOR THE MASS MEDIA. (3)

A course designed to provide journalism majors advanced training in reporting and writing articles on current events, public issues, personalities, culture and entertainment for the print and electronic media. Areas of emphasis will vary each semester. These include reporting on business, the arts, government and sports. May be repeated to a total of nine credits with different subtitles. Lecture, two hours; laboratory, two hours per week. 
Prereq: JOU 301 or JOU 302.

JOU 531 MEDIA LAW. (3)

A study of the legal issues facing the news media. The course will focus on the rights, constraints and responsibilities under the U.S. Constitution, federal and state statutes, administrative law and common law. Specific topics include prior restraint, libel, privacy, student media, copyright, broadcast regulation, the court systems, commercial speech and access to courts and public records.

JOU 532 ETHICS OF JOURNALISM AND MASS COMMUNICATION. (3)

An examination of ethical challenges facing journalists on different platforms – print, online, broadcast and in social media. Students will reason through issues of value that arise in the practice of journalism.

JOU 535 HISTORY OF JOURNALISM. (3)

A study of the development of American journalism, with emphasis on the evolution of newspapers and electronic news media. Examination of principles and social theory underlying the practice of journalism.

JOU 541 THE FIRST AMENDMENT, INTERNET, AND SOCIETY. (3)

The course will focus on the legal and policy environment of the Internet. Particular attention will be paid to social media, libel, privacy, hate speech, obscenity, and copyright issues. How the First Amendment has been adapted to new media technology is a central part of the class. The course also provides an introduction to the legal system and the basics of legal research.
Prereq: JOU 541 will be restricted to JOU majors in primary window; open to other majors in the School in secondary window; open to other students during add/drop.

MEDIA ARTS AND STUDIES

MAS 101 INTRODUCTION TO MEDIA AND CULTURE. (3)

This course focuses on the study of electronic mass media. It surveys the cultural industries from multiple perspectives, including history, economics, production processes, content, social effects, diversity, and globalization. It emphasizes the relationships among the electronic mass media, culture, and power.

MAS 201 COMMUNICATION TECHNOLOGIES AND SOCIETY. (3)

Historical survey of broadcasting, common carrier, and related electronic media technologies, including the Internet. This course focuses on the social, political, and policy dimensions of the adoption and use of communication technologies. Special attention is paid to significant issues in contemporary public policy and practice, such as protection of privacy and personal information, information ownership, free speech, and censorship.

MAS 300 MEDIA STUDIES RESEARCH METHODS. (3)

An introduction to quantitative and qualitative social science research relating to media studies, including survey and experimental methods.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 310 MEDIA POLICY AND REGULATION. (3)

MAS 310 MEDIA POLICY AND REGULATION. (3)
A study of policy and regulation of media in the U.S., primarily broadcasting, cable, telephony, and the Internet. This includes traditional issues in the regulation of content, such as freedom of speech, copyright, obscenity, and privacy. It also includes traditional areas in the regulation of the industry structure including monopolies, licensing, cross ownership rules, mergers, and illegal practices.
Prereq: Media Arts & Studies major status.

MAS 312 VIDEO PRODUCTION I. (3)

An introduction to the fundamentals of studio video production, from conception to completed product. Practical training with essential production equipment will be offered. Lecture, two hours; laboratory, two hours per week.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 319 WORLD MEDIA SYSTEMS. (3)

A comparison of the communications media in different countries of the world and the theories used to justify them. How various political and social systems affect the media and how the media affect the societies in which they exist.
Prereq: JOU 101 or ISC 161 or MAS 101 or TEL 101. (Same as ISC/JOU 319.)

MAS 322 MULTIMEDIA I. (3)

Introduction to techniques of multimedia production and the basic principles of communication via multimedia. Practical, hands-on experience with various media used in computer-based multimedia including: text, still graphics, motion graphics, animation, sound, and hyperlinking. Includes stand-alone computer- and Web-based applications. Lecture, two hours; laboratory, two hours per week.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 355 COMMUNICATION & INFORMATION SYSTEMS IN ORGANIZATIONS. (3)

An examination of the role of a variety of communication and information systems used in organizations. This includes the study of communication processes across a variety of systems, including the telephone, e-mail, voice mail, and audio- and video-conferencing. It also includes an examination of the uses for a variety of information systems and technologies, including computer networks, integrated voice response systems, computer-telephony integration, call centers, automated attendants, voice recognition, and synthesis, database management systems, and a variety of additional hardware and software tools used in business today.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 390 SPECIAL TOPICS IN MEDIA PRODUCTION. (3)

Course will focus on selected topics in the practice and theory of electronic media production. Course will be offered on demand. May be repeated to a maximum of six credits under a different subtitle.
Prereq: Media Arts & Studies major or minor status or consent of the instructor.

 

MAS 403 TV NEWSCAST PRODUCING AND DIRECTING. (3)

This class is designed to train students to become television newscast producers and directors. Students will prepare TV newscasts with consideration of news story placement as it relates to audience, viewing trends, and journalistic judgment. Students will learn critical thinking skills in producing and directing as it relates to newscast and story promotion, reaching to major news events and their coverage, and talent and time management. Students will be required to write, produce and direct news stories in different formats for different formats for different newscasts and address ethical and legal concerns of news stories.
Prereq: JOU 302 for JOU Majors; MAS 312 for MAS majors. (Same as JOU 403.)

 

MAS 404 MEDIA ORGANIZATIONS. (3)

An examination of the structure of video entertainment and on-line communications organizations and industries. Includes the organization and management of various types of telecommunications properties, as well as their traditional and new competitors.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 412 VIDEO PRODUCTION II. (3)

A follow-up to MAS 312, this course is an advanced video production course focusing on electronic field production (EFP). This course features technical and creative aspects of directing, camera work, editing, and lighting. Lecture, three hours; laboratory, one hour per week.
Prereq: MAS 312 or TEL 312 or consent of instructor.

MAS 420 ELECTRONIC MEDIA CRITICISM. (3)

Examination of each of several critical theories and approaches to the criticism of telecommunications program content. Practical experience in evaluating critical writing and in the writing of critical pieces.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 422 MULTIMEDIA II. (3)

This is an advanced course in computer-based interactive multimedia design and development. The course is designed to expand the student’s knowledge of, and ability to author, Web applications integrating audio, graphics, video, text, animation, and interactive components for education, entertainment, and business purposes.
Prereq: MAS 322 or TEL 322 or consent of instructor.

MAS 432 AUDIO PRODUCTION. (3)

Elements of audio production, including basic machines, microphones, patch panels, the production mixing. Different audio products are discussed. Lecture, two hours; laboratory, two hours per week.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 435 THE HISTORY OF VIDEO GAMES AND THE INDUSTRY. (3)

Provide an overview of the video game industry. The course focuses on a chronological understanding of the history of the video game industry, including key moments in the rise and fall (and the rise again) of the industry and an examination of the technological advances in both software and hardware.
Prereq: MAS major or minor status or consent of the instructor.

MAS 482 ELECTRONIC MEDIA SALES MANAGEMENT. (3)

The data and techniques of radio and television advertising, including problems of coverage and circulation, spot campaigns, testing, time buying, the agency, measuring broadcast effectiveness, merchandising radio and television advertising and time selling.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 490 SPECIAL TOPICS IN MEDIA INDUSTRY STUDIES. (3)

Course will focus on selected topics in the study of media industries. Course will be offered on demand. May be repeated to a maximum of six credits under a different subtitle.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

MAS 505 MEDIA AND POPULAR CULTURE. (3)

A study of the interplay of communication media and popular culture. The course examines conceptual approaches to the production, forms, meanings, and influences of technologically mediated culture. The scope of the course includes the popular texts produced by the commercial media and entertainment industries as well as user-generated content circulated in online media.

MAS 520 SOCIAL EFFECTS OF THE MASS MEDIA. (3)

An examination of the political, social, cultural and behavioral effects of telecommunications systems in American society. Focus on theory and empirical research generated since 1940.
Prereq: MAS 300 or TEL 300 or consent of instructor.

MAS 530 PRO-SEMINAR IN TELECOMMUNICATIONS. (3)

Discussion and reports on current trends in telecommunications industries and the behavioral, political and regulatory implications attending such trends.
Prereq: Media Arts & Studies major or minor status or consent of instructor.

 

MAS 535 TELECOMMUNICATIONS NETWORK MANAGEMENT. (3)

The primary focus of this course is the design and management of telecommunications networks and resources. In a framework that includes both the technical and business aspects of telecommunications, the course examines the capabilities and limitations of a wide range of data network technologies in the context of needs assessments, design, implementation, and evaluation; the relative advantages and disadvantages of various technological configurations for specific business purposes; and the impact of human and organizational factors in network design.
Prereq: Media Arts & Studies major or minor status or consent of instructor.
 

MAS 555 THE INTERNET AND SOCIAL CHANGE. (3)

A critical examination of the political, cultural, technological, social, and behavioral aspects of Internet-mediated communication. Emphasis on research literature and theory on emerging platforms of new media technologies and applications.
Prereq: MAS 300 or TEL 300 or consent of instructor.

MAS 590 SPECIAL TOPICS IN SOCIAL-CULTURAL MEDIA STUDIES. (3)

Course will focus on a single topical issue in the theory, research, and criticism of electronic media. Course will be offered on demand. May be repeated to a maximum of six credits under a different subtitle.
Prereq: Media Arts & Studies major or minor status or consent of instructor.