Hyun Ju Jeong named Director of Undergraduate Studies for ISC

Bridgette Sloan
February 21, 2018


The Department of Integrated Strategic Communication (ISC) in the College of Communication and Information has named assistant professor Hyun Ju Jeong as its first Director of Undergraduate Studies (DUS). Her service in this newly created position began with the 2018 spring semester.

According to the interim chair of the department, Chike Anyaegbunam, as DUS, Jeong will support the undergraduate academic experience of ISC students. Responsibilities of the position include advising students one-on-one, collaborating with college-level advising staff on student course enrollment, and working with other faculty members to determine the most pressing needs for the department’s undergraduate program.

“The focus of the DUS will be to contribute to the academic and intellectual growth of the department, through consultation with faculty, staff, and committee members on matters including enrollment policy, curriculum development, and course offerings,” Jeong said.

Jeong first joined ISC in 2011 as a post-doctoral scholar, when the department was still part of the School of Journalism and Media. In the summer of 2015, ISC became an independent department within the College of Communication and Information.

“While at UK, I have observed the steady growth of the ISC department,” remarked Jeong. “All faculty members have worked hard to provide high-quality curricula to reflect the dynamic changes we face in the field, in particular with emerging media. Students, talented and motivated, have also worked hard to demonstrate their academic success and develop their career skills. I’m proud to be part of this young department.”

Before receiving her Ph.D. in advertising and public relations from Michigan State University, Jeong worked for years as a market researcher in the private sector. Her current research interest is the strategic use of digital media for consumer relations and engagement. She is excited for the opportunity to continue this work.

“I love this job for two reasons. First, working with students is a rewarding experience. It is meaningful for me to share my knowledge and insights with the students and help them obtain fulfilling careers. Second is the research opportunity. I believe the research I am committed to enables me to contribute to ISC and the media landscape,” said Jeong.

When asked what she hopes to accomplish for ISC as the new DUS, Jeong emphasized her commitment to helping students.

“I think the recent creation of the DUS position is indicative of the department’s effort to put our priority on student success above all else,” Jeong affirmed. “The DUS service will be able to widen the scope and elevate the quality of student consultation. To achieve this, I am learning new things, meeting new people and solving new problems every day.”

If you have any questions about the position of DUS or the ISC undergraduate program, Jeong invites you to stop by her office in 211D McVey Hall. She can also be reached via email at hyunju.jeong@uky.edu or her office phone, (859) 257-9034.