Peggy Noe Stevens
President, PNSA (an image branding and experiential marketing firm)

Peggy Noe Stevens in both career and personal life has devoted herself to over twenty years of hospitality, entertaining and the exploration of experiential marketing. As a trained and certified protocol, image and public speaking consultant, she uses a customized approach to establishing the authentic image architecture of both people and place. Because of her signature style, expertise and creativity, she is retained by companies to seek out the true essence of image and identity. Her approach conveys powerfully targeted brand messaging through environments while building confidence, self-awareness and professional presence in employees.

What she describes as the “architecture of image” (creating culture with style and substance) is a complete 360 degree approach to immersing the total self and environment around the image you wish to portray. Her experience led her to develop strategic “culture marketing” for branded environments. This strategy also assimilates and aligns the individuals who work in those environments by masterfully constructing their personal brand. Her method takes a holistic approach to cultivating image and provides overall “image therapy” to her clients. The architecture of image begins with a complete and detailed assessment and leads to a blueprint transformation of your personnel, brand environment or consumer experience.

She began her career in hospitality and marketing with Hyatt Hotels Corporation, engaging in all aspects of guest services, professional event planning and the highest standards of culinary arts and entertaining. Peggy then moved to the Brown-Forman Corporation to lead a newly developed travel and event planning department. As global event planner, she managed over 100 events annually, negotiated multi-million dollar travel contracts and enhanced all aspects of travel, customer service, entertaining protocol and hospitality for executives.

While at Brown Forman, she was also given the opportunity to move into the new frontier of experiential marketing, where she assimilated and directed an impressive portfolio of wine and spirit brand destinations and worked with such iconic brands as Jack Daniel’s, Woodford Reserve Bourbon, Southern Comfort, Fetzer and Sonoma Cutrer Vineyards. In this role, Peggy’s keen strategic direction and sense for establishing rich cultures positioned each destination to become a top attraction in its respective location. Directing all channels of destination management, she comprehensively fine-tuned experiential touch points with the consumer from retail and aesthetics to culinary and tourism programs, creating one-of-a-kind memorable experiences. She simply mastered the art of engaging people emotionally through the senses.

She particularly excelled at the overall crafting of the Master Plan by taking the origin of environments and their employees and determining the granular mapping of every aspect of image the brands wished to create. Peggy’s career has allowed her travel globally to observe the strengths and weaknesses of many brand cultures and she is an expert in consumer-driven behavior as it relates to the brand and its environment.

In many ways, Peggy has been a trail blazer for women, and yet has lived up to her heritage. She became the world’s first female Master Bourbon Taster in the industry and can trace her lineage back to some of the great bourbon making families in Kentucky. She has been called the “Oprah of entertaining,” and a “life style maven”. Also described as a “more relaxed Martha Stewart”; she has represented Kentucky for such notables as Julia Child, Bobby Flay and the Prince of Spain.

Her executive leadership skills also immersed her talent in designing women’s research and strategy studies for corporations, and she has spoken to countless professional organizations on issues in the workplace and strategizing careers. She has set an inspiring new standard by which corporations can attract and retain female executives.

Author, global speaker, media spokesperson and prominent experiential brand strategist, Peggy brings a gracious, fresh and relevant approach to establishing image. She engages audiences with her dynamic wit and energetic message.