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The global sports market is estimated somewhere between $6-700 billion and the sports industry is one of the fastest-growing sectors for brands, driven largely by media rights and sponsorships. Career opportunities in sport communication continue to grow in line with the industry, specifically in the areas of media/market research, media production, community service and event planning.  

In addition to teaching courses in our undergraduate major option in sport communication, our faculty are on the cutting edge of research on team building, team performance, fanship, sports media, second-screen viewing, exergames and eSports.

Sport Communication Scholars

Associate Professor
Associate Professor, Associate Dean for Graduate Programs, Department Chair
Senior Lecturer
Associate Professor
Assistant Professor

263 Blazer Dining
Lexington, KY 40506-0012

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