Recent Publications

Kim, J., Lee, J., & Chung, Y. (2017). Product type and spokespersons in native advertising–The role of congruency and acceptance. Journal of Interactive Advertising, 17(2), 109-123.

Kim, M. & Kim, J. (2018). Linking marketing mix elements to Passion-driven behavior toward a brand: Evidence from the foodservice industry. International Journal of Contemporary Hospitality Management, 30(10), 3040-3058.

Chang, M. J., Connaughton, D. P., Ju, I., Kim, J., & Kang, J. (2019). The effects of self-continuity messages on fans’ pride and word of mouth intention: The moderating effects of team performance and social responsibility associations. Sport Marketing Quarterly, 28(1), 20-33.

Fischer, L. M., & Meyers, C. A. (2017). Exploring how pedagogical strategies change student perceptions of writing apprehension. Journal of Agricultural Education, 58(4) 254-268.

Steede, G. M., Fischer, L. M., Meyer, D. C., & Meyers, C. (2018). A content analysis of Extension's presence on 1890 Land-Grant University websites. Journal of Applied Communications, 102(1), 1-13, doi: 10.4148/1051-0834.1733

Fischer, L. M., Cummins, R. G., Gilliam, K. C., Baker, M., Burris, S., & Irlbeck, E. (2018). Examining the critical moments in information processing of water conservation videos within young farmers and ranchers: A psychophysiological analysis. Journal of Agricultural Education, 59(2), 1-15

Fiesler, C., & Proferes, N. (2018). “Participant” perceptions of Twitter research ethics. Social Media+ Society, 4(1).

Proferes, N. (2018). The many mea culpas of Mark Zuckerberg. Slate.

Proferes, N., & Summers, E. (2019). Algorithms and agenda-setting in Wikileaks’ #PodestaEmails Release. Information, Communication & Society. doi:10.1080/1369118X.2019.1626469

Dragojevic, M., Tatum, N. T., Beck, A-C., & McAninch, K. (in press). Effects of accent strength expectancy violations on language attitudes. Communication Studies.