Strategic Communication

Mengtian (Montina)
McVey 220
234 Blazer Dining

Primary Communication Interest(s):

Specialty Areas:

McVey 215

Jihye Kim is an assistant professor in the Department of Integrated Strategic Communication. Kim received her Ph.D. from the University of Florida in 2015. Her research interests include advertising and public relations strategies, digital communication, cause-related marketing, and health communication. Her research has been published in Journal of Interactive Advertising, Management Decision, Journal of Marketing Communications, Journal of Promotion Management, and International Journal of Business and Management, among others. Kim was the recipient of the American Academy of Advertising Doctoral Dissertation Award, the UF Graduate School Doctoral Dissertation Award, and best paper awards at the Association for Education in Journalism and Mass Communication and International Journal of Advertising. She has taught digital strategies, research methods, international advertising, media planning, and health communication campaign.

McVey 217

Laura Fischer is an assistant professor in the Department of Integrated Strategic Communication at the University of Kentucky. She received her Bachelor of Science in Animal Science and Master of Science in Agricultural Education and Communication from the University of Florida, and her Ph.D. in Agricultural Communications from Texas Tech University. Her primary focus is teaching students how to strategically produce advertisements through the use of graphic and visual design, creative and critical thinking, and independent thinking. In addition to teaching course work in creative advertising, she is interested in pedagogical research surrounding writing and creativity in the classroom. Her scholarly interests are focused in the use of persuasive communication to change behaviors, attitudes, and awareness of scientific issues. She is also interested in understanding how individuals psychologically process and allocate attention to information, visuals, and media stimuli.

McVey 218
Tae Hyun
McVey 128B

Tae Hyun Baek (Ph.D., University of Georgia) is an Associate Professor in the Department of Integrated Strategic Communication at the University of Kentucky. He has been teaching Digital Strategies, Integrated Strategic Media Management, and Quantitative Methods in Communication Research courses. His scholarly interests lie at the intersection of digital media, consumer-brand relationships and consumer psychology, with an emphasis on examining how digital media transform the persuasive processes and effects of strategic brand communication. Another research stream focuses on why and how consumers respond to advertising and other strategic communications that promote socially responsible behavior. He is dedicated to pursuing the psychological models of consumer motivation and emotion that underlie persuasive communication. At present, he has presented several papers (three best conference paper awards) at national academic conferences, including the American Academy of Advertising (AAA), Association for Education in Journalism and Mass Communication (AEJMC), American Marketing Association (AMA), Academy of Marketing Science (AMS), and American Collegiate Retailing Association (ACRA), His work has been published in book chapters, and leading journals such as the Journal of Advertising, International Journal of Advertising, Psychology & Marketing, Journal of Services Marketing, Journal of Research in Interactive Marketing, Journalism and Mass Communication Quarterly, Review of Communication, Asian Journal of Communication, Journal of Health Communication, and Health Communication. Before entering academia, he worked for Calson Marketing World Wide Korea in Seoul and for Franceschi Advertising & PR agency in Tallahassee, Florida.

310 Blazer Dining

Kimberly A. Parker, (Ph.D., 2004, University of Oklahoma) is an Associate Professor in the College of Communication and Information and the iNET (Innovation Network for Entrepreneurial Thinking) Director. Dr. Parker has over 15 years’ experience working with non-profits in the area of social change campaigns and social entrepreneurship. Recently, she completed a year-long certificate in Social Entrepreneurship from the United States Association for Small Business and Entrepreneurship. Kimberly's research has appeared in communication journals, including Journal of Communication, Human Communication Research, Journal of Public Relations Research, Communication Quarterly, Communication Research Reports, and Health Communication.

341 Lucille Little Library
263 Blazer Dining

Shari R. Veil, MBA, Ph.D., is a Professor and Chair in the Department of Communication and Associate Dean for Undergraduate Affairs in the College of Communication and Information at the University of Kentucky where she oversees the recruitment, advisement, and retention of over 2000 undergraduate students in five majors, four minors, and two undergraduate certificates and teaches undergraduate and graduate courses in risk and crisis, organizational, and mass communication. Dr. Veil formerly served as the Director of the Risk Sciences Division (now the Risk and Disaster Communication Center) coordinating research, funding, graduate education, and training programs specific to risk and crisis communication. Her academic program development and research on organizational learning in high-risk environments, community preparedness, and communication strategies for crisis management has been supported by over $1.9 million in grants and contracts and resulted in over 80 scholarly publications. Dr. Veil is research chair of the National Communication Association Public Relations Division and serves locally on the Lexington-Fayette Emergency Planning Committee and Community Emergency Response Team.


McVey 128E


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