Hyun Ju
McVey 211D

Hyun Ju Jeong (Ph. D., Michigan State University) is an Assistant Professor in the Department of Integrated Strategic Communication at the University of Kentucky. Her primary area of research focuses on the strategic use of digital media for consumer engagement and community relations. For example, she explores whether and what degree social media features (e.g. self-expressive, transparent) improve the effectiveness of strategic communication for-profits and non-profit by enhancing consumer engagement. Her second research interest is in young consumer behaviors with an emphasis on their buying and giving behaviors using digital media. Her scholastic work has been published in Journal of Broadcasting & Electronic Media, International Journal of Advertising, Journal of Business Research, Journal of Health Communication, Media Psychology and more. She has taught courses in ISC ethics and law, research methods, public relations planning, public relations cases, and social media marketing.

310K Lucille Little Library

Bobi Ivanov (Ph.D., University of Oklahoma) is Professor of Integrated Strategic Communication in the Department of Integrated Strategic Communication at the University of Kentucky. He studies strategic message design, consumer behavior, and strategic communications. He has primarily taught marketing, communication, research, and strategic communication related courses in number of different departments/units. His main research interests concern social influence (persuasion and resistance) and message design, processing, and retention. Ivanov’s theoretical work focuses on the study of inoculation theory, images, and attitudes and their composition, hierarchical structure, and function as applied in various contexts including commercial, health, intercultural, instructional/educational, interpersonal, political, and risk/crisis management. His scholarship has appeared in numerous presentations (five top paper awards), books, book chapters, and journal publications such as Communication Monographs, Communication Research, Human Communication Research, The International Journal of the Image, Communication Reports, Journal of Communication, Iowa Journal of Communication, The Global Studies Journal, Health Communication, Journal of Public Relations Research, Western Journal of Communication, Communication Yearbook, Journal of Applied Communication Research, Central Business Review, Communication Research Reports, and Atlantic Marketing Journal, among other. He has also worked as a Market Research Analyst at Consumer Data Service (CDS) and Insight Market Research and Consulting (Insight). He remains an active research consultant with Insight.

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