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Laura Fischer is an assistant professor in the Department of Integrated Strategic Communication at the University of Kentucky. She received her Bachelor of Science in Animal Science and Master of Science in Agricultural Education and Communication from the University of Florida, and her Ph.D. in Agricultural Communications from Texas Tech University. Her primary focus is teaching students how to strategically produce advertisements through the use of graphic and visual design, creative and critical thinking, and independent thinking. In addition to teaching course work in creative advertising, she is interested in pedagogical research surrounding writing and creativity in the classroom. Her scholarly interests are focused in the use of persuasive communication to change behaviors, attitudes, and awareness of scientific issues. She is also interested in understanding how individuals psychologically process and allocate attention to information, visuals, and media stimuli.

McVey 218
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