Media and Mass Communication

Media and Mass Communication focuses on the study of mediated forms of communication including news media, advertising, enertainment media, and ineractive/socia media.  Scholars in this area explore how media functions in our culture and its impact on individuals and society as a whole using a variety of methodological approaches and theoretical frameworks drawn from both the social sciences and the humanities. 

Graduate students in this discipline may choose from a variety of focuses including media effects and the psychology of media, strategic communication and persuasion through the media, and the critical/cultural analysis of media texts, audiences and industries.  Graduates in this area are prepared for careers in academia, the media industry, marketing, audience research, and writing/media criticism.