WELCOME
Welcome to the Department of Integrated Strategic Communication. Our major offers professional preparation for careers in the allied areas of promotional communication. Disciplines include advertising, public relations, direct response communication, sales promotion, social media promotion and more. Through course work and internships, students develop marketable skills and gain command of these allied areas.
The Integrated Strategic Communication program has full national accreditation by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
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Meet the May 2026 UK Commencement Speakers
Four graduating students have been selected by University of Kentucky President Eli Capilouto to represent the Class of 2026 as speakers at UK’s May Commencement Ceremonies Friday, May 8, and Saturday, May 9.
Somnigroup’s Tom Murray to deliver 2026 Irwin Warren Lecture in Advertising and Digital Media
Tom Murray, chief marketing officer of Somnigroup International Inc., will deliver the 2026 Irwin Warren Lecture in Advertising and Digital Media 4 p.m. Tuesday, April 7, in Pence Hall’s Wrigley Auditorium. The lecture is free and open to the public.
Sharing love to the world, one letter at a time
Rosie Paulik and her father, Buz Ecker, turned their family’s letter-writing tradition into the Dad Letter Project after a TikTok brought attention to it. The project now connects volunteer dads with people seeking encouragement through handwritten letters around the world.
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Spotlights
'97 Integrated Strategic Communication, formerly Advertising