About ISC

The Integrated Strategic Communication department offers students professional preparation for careers in the areas of Advertising, Public Relations and Direct Response Communication. Students develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies. More information about the paths that students can select as well as program requirements is available in the University Bulletin.

The four ISC paths are:

  • Account Management
  • Creative Advertising
  • Public Relations
  • Direct Response

Although students focus on a specific area, the program emphasizes a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills, as well as writing and presentation skills.

Each student will work with his or her adviser to select a minor field of study taken outside the college. Popular minors include business, art studio and foreign languages; any minor at the University of Kentucky will fulfill this requirement. Each student will also complete a required internship prior to graduation. (Many ISC majors graduate having completed multiple internships.)

What is the ISC portfolio?

All ISC majors are required to submit a portfolio with representative samples of their work as part of their graduation requirement. Here are the ISC portfolio requirements.

What happens after College?

ISC graduates enjoy highly diverse career destinations, and are sought after by firms specializing in:

  • Advertising
  • Public Relations
  • Media Sales
  • Communications Technology
  • Event Planning
  • Non-profit Organizations
  • Regulatory/Consumer Protection Agencies

For questions about the ISC program, contact Interim Chair Dr. Chike Anyaegbunam, Director of Undergraduate Studies Dr. Hyun Ju Jeong or Project Manager Amy Brooks.