Education Background: 
Ph.D. 2006, University of Oklahoma
M.B.A. 1999, University of Central Oklahoma
B.B.A. 1997, University of Central Oklahoma
Specialty Areas: 
Strategic Message Design and Processing
Advertising and Integrated Strategic and Marketing Communication
Audience and Consumer Research
Consumer Behavior
Inoculation Theory
Persuasion, Social Influence, and Resistance
Risk and Crisis Communication
Health Communication
Intercultural Communication
PDF icon Curriculum Vitae (610.28 KB)

Bobi Ivanov (Ph.D., University of Oklahoma) is Associate Dean for Graduate Programs in Communication and Associate Professor of Integrated Strategic Communication in the Department of Integrated Strategic Communication at the University of Kentucky. He studies strategic message design, consumer behavior, and strategic communications. He has primarily taught marketing, communication, research, and strategic communication related courses in number of different departments/units. His main research interests concern social influence (persuasion and resistance) and message design, processing, and retention. Ivanov’s theoretical work focuses on the study of inoculation theory, images, and attitudes and their composition, hierarchical structure, and function as applied in various contexts including commercial, health, intercultural, instructional/educational, interpersonal, political, and risk/crisis management. His scholarship has appeared in numerous presentations (five top paper awards), books, book chapters, and journal publications such as Communication Monographs, Communication Research, Human Communication Research, The International Journal of the Image, Communication Reports, Journal of Communication, Iowa Journal of Communication, The Global Studies Journal, Health Communication, Journal of Public Relations Research, Western Journal of Communication, Communication Yearbook, Journal of Applied Communication Research, Central Business Review, Communication Research Reports, and Atlantic Marketing Journal, among other. He has also worked as a Market Research Analyst at Consumer Data Service (CDS) and Insight Market Research and Consulting (Insight). He remains an active research consultant with Insight.

310J Lucille Little Library


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