Education Background: 
B.A. 1995, French Literature, Catholic University of Taegu in S. Korea
M.A. 2004, Advertising and Public Relations, University of Texas at Austin
Ph.D. 2011, Advertising and Public Relations, Michigan State University
CV: 
PDF icon Curriculum Vitae (717.79 KB)

Professor Jeong's primary area of research focuses on the enhancement of consumer relations and engagement, particularly in digital media platforms. She has studied consumer-oriented message cues (e.g., recommendation, quality signal, corporate social responsibility) in online and social media contexts. She has taught classes in ethics/laws, research methods, public relations, and online/social media ISC. As the director of undergraduate studies in ISC, she is passionate about helping students achieve their academic goals and fostering them to become prominent professionals in ISC.

Recent Publications

C.Y., Yoo and Hyun Ju Jeong (2014). Brand Transparency in Social Media: Effects of Message Sidedness and Persuasion Knowledge. Journal of Advertising and Promotion Research.

 

Hyun Ju Jeong and Mira Lee (2013). Effects of Recommendation Systems on Consumer Inferences of Website Motives and Attitudes toward Websites. International Journal of Advertising, 32(4), 539-558.

 

 

Hyun Ju Jeong and Mira Lee (2013). The Effects of Online Media Platforms on Joining Causes. Journal of Broadcasting & Electronic Media, 57(4), 439-455.

 

Hyun Ju Jeong, Hye-Jin Paek, and Mira Lee (2013). Corporate Social Responsibility Effects on Social Networking Sites. Journal of Business Research, 65(10), 1889-1895. 

 

Hyun Ju Jeong and Kyoung-Nan Kwon (2012). The Effectiveness of Two Online Persuasion Claims: Limited Product Availability and Product Popularity. Journal of Promotion Management, 18(1), 83-99.

Awards received: 

Top paper award, PR division, ICA, 2010

CAS summer research excellence, MSU, 2009-2011

Graduate school dissertation award, 2010

Doctoral student fellowship, MSU, 2009

Doctoral student scholarship, MSU, 2008

211C McVey Hall

859-257-9034

hyunju.jeong@uky.edu

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