Education Background: 
Ph.D. 2011, Advertising and Public Relations, Michigan State University
M.A. 2004, Advertising and Public Relations, University of Texas at Austin
B.A. 1995, French Literature, Catholic University of Taegu in S. Korea
CV: 
PDF icon Curriculum Vitae (283.84 KB)

Her primary area of research focuses on corporate social behaviors, prosocial behaviors, consumer/public engagement, visual effects, and psychological wellbeing. Her scholastic work has been published in the Journal of Broadcasting & Electronic Media, International Journal of Advertising, Journal of Business Research, Journal of Health Communication, Media Psychology, Journal of Brand Management, and more.

Recent Publications

Hyun Ju Jeong, Sujin Kim, and Jungmin Lee (2021). Mental health, life satisfaction, supportive parent communication, and help-seeking sources in the wake of COVID-19: First-generation college students (FGCS) vs. non-first-generation college students (non-FGCS). Journal of College Student Psychotherapy. doi:10.1080/87568225.2021.1906189.

Jungmin Lee, Hyun Ju Jeong, and Sujin Kim (2021). Stress, anxiety, and depression among undergraduate students during the COVID-19 pandemic and their use of mental health services. Innovative Higher Education. doi: 10.1007/s10755-021-09552-y

Deborah S. Chung and Hyun Ju Jeong (2021). Role conceptions, performance, and the impact of credibility: Professionals’ and citizens’ views on citizen visual contributors. Journalism. doi:10.1177/1464884921990919

Hyun Ju Jeong and Jihye Kim (2021). Human-like vs me-like brands in corporate social responsibility: The effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands. Journal of Brand Management. 28(1), 32-47.

Awards received: 

Top Paper Award in Participatory Journalism Interest Group, AEJMC, 2021.

Summer Faculty Research Fellowship, CI at the University of Kentucky, 2021.

Distance Learning Grant, University of Kentucky Online, 2020.

Alternative Textbook Grant, University of Kentucky Libraries, 2019.

Top GIFT Award in PR Division, AEJMC, 2019.

222 McVey Hall

859-257-9034

hyunju.jeong@uky.edu

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