Education Background: 
B.S. 2011, University of Florida
M.S., 2014 University of Florida
Ph.D. 2017, Texas Tech University
Specialty Areas: 
Visual and Digital Communication (graphic design, multimedia production, and web design)
Persuasive Communication
Science and Agricultural Communication
Information Processing of Visuals
PDF icon Curriculum Vitae (288.79 KB)

Laura Fischer is an assistant professor in the Department of Integrated Strategic Communication at the University of Kentucky. She received her Bachelor of Science in Animal Science and Master of Science in Agricultural Education and Communication from the University of Florida, and her Ph.D. in Agricultural Communications from Texas Tech University. Her primary focus is teaching students how to strategically produce advertisements through the use of graphic and visual design, creative and critical thinking, and independent thinking. In addition to teaching course work in creative advertising, she is interested in pedagogical research surrounding writing and creativity in the classroom. Her scholarly interests are focused in the use of persuasive communication to change behaviors, attitudes, and awareness of scientific issues. She is also interested in understanding how individuals psychologically process and allocate attention to information, visuals, and media stimuli. 

Recent Publications

Fischer, L. M., Cummins, R. G., Gilliam, K., Baker, M., Burris, S., & Irlbeck, E. (2018). Examining the critical moments in information processing of water conservation videos within young farmers and ranchers: A psychophysiological analysis. Journal of Agricultural Education, 59(2), 1-15. doi: 10.5032/jae.2018.02001

Steede, G. M., Fischer, L. M., Meyer, D. C., & Meyers, C. (2018). A content analysis of Extension's presence on 1890 Land-Grant University websites. Journal of Applied Communications, 102(1), 1-13, doi: 10.4148/1051-0834.1733

Fischer, L. M., & Meyers, C. A. (2017). Exploring how pedagogical strategies change student perceptions of writing apprehension. Journal of Agricultural Education, 58(4) 254-268.

Fischer, L. M., & Meyers, C. (2017). Evaluating change in students' writing apprehension scores in a writing intensive course: A pre-test, post-test design. Journal of Agricultural Education, 58(1), 69-84. doi:10.5032/jae.2017.01069

Awards received: 

2018 Outstanding Dissertation Award
Association for Communication Excellence (ACE) in Agriculture, Natural Resources, and Life and Human Sciences

2017 Outstanding Doctoral Student
Texas Tech University, Agricultural Education and Communication

2017 Helen DeVitt Jones Excellence in Graduate Teaching Award
Texas Tech University, Graduate School, Graduate School

2017 Distinguished Manuscript Award
Southern Association of Agricultural Scientists
Agricultural Education Division

2017 Third Place Research Paper Award
Southern Association of Agricultural Scientists
Agricultural Communications Division

2016 Outstanding Research Paper
Association for Communication Excellence in Agriculture & Natural Resources

2016 Journal Article of the Year, Runner Up
Journal of Applied Communications

2015 – 2016 Teaching and Career Enhancement (TEACH) Fellow
Texas Tech University, Teaching Learning and Professional Development Center

2015 Distinguished Innovative Poster Presentation
National American Association for Agricultural Education

2014 – 2017 The CH Foundation Graduate Fellowship
Texas Tech University, Graduate School

2014 – 2017 Helen DeVitt Jones Graduate Fellowship
Texas Tech University, Graduate School

2014 Outstanding Research Paper
Association of Communication Excellence

217 McVey Hall


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