Education Background: 
B.A, 1982, Eastern Kentucky University
M.A., 1985, Eastern Kentucky University
Specialty Areas: 
Public relations
Social media
Crisis communications
Community relations
Media relations
PDF icon Curriculum Vitae (18.33 KB)

Marc is Director of Philanthropy Communications at UK where he is responsible for UK Philanthropy's campaign communications, strategic messaging, publications, website, social media, media relations, and other external and internal communications and outreach. 

He also serves as a part-time instructor in the UK Department of Integrated Strategic Communication and is a PR/marketing columnist for University Business magazine. Before joining UK, he was Associate VP for Public Relations & CCO at Eastern Kentucky University.

Marc is a frequent presenter having addressed such organizations as the American Association of State Colleges & Universities, International Town & Gown Association, Council for Advancement & Support of Education and Brazil's International Higher Education Marketing Institute. 

Recently Onalytica, a British-based marketing research firm that identifies social influencers, named Marc among the "Top 100 Public Relations Influencers on Twitter;" he was ranked 21st.

Recent Publications

Answering opportunity's knock, University Business, Jan. 2014; The relationship-building business, University Business, March 2014; Strategies to build town-gown relations, University Business, May 2014; Building a campus' proactive crisis communications program, University Business, Oct. 2014; Keeping PR-fit throughout the academic year, University Business, Jan. 2015; It’s not all digital in college branding, University Business, March 2015; Tourism: A college marketing goldmine, University Business, Dec. 2015; Harnessing the power of social media, University Business, Aug. 2015; Advice for the first-time college marketing officer, University Business, Oct. 2015; Fundraising ideas: Donor relations in the digital age, University Business, July 2017; Reaching college alumni, donors and parents through effective storytelling, University Business, Oct. 2017; Higher ed partnerships promise fundraising success, University Business, Jan. 2018

Awards received: 

2015 James C. Bowling Excellence in Public Relations Award - presented by the UK Journalism Alumni Association/UK Department of Integrated Strategic Communication. 

2015 Distinguished Alumnus Award - presented by the EKU Department of Communication.  

Friends of Music Award - presented by Kentucky Music Educators Association District 11 (Central Kentucky Region) 

Beth K. Fields Service Award for Leadership in Advancement - presented by the Council for Advancement and Support of Education - Kentucky 

202 King Alumni House


Return to Directory