Education Background: 
B.A, 1982, Eastern Kentucky University
M.A., 1985, Eastern Kentucky University
Specialty Areas: 
Public relations
Marketing
Social media
Crisis communications
Community relations
Media relations
Fundraising
CV: 
PDF icon Curriculum Vitae (18.33 KB)

Marc Whitt is Director of Media & Strategic Relations at the University of Kentucky Office of Public Relations and Strategic Communications. He also serves as a part-time instructor in UK's Department of Integrated Strategic Communication and is a former PR and marketing columnist for the national trade magazine, University Business. His first book, PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional (Cherrymoon Media), is set for release in July 2020.

Marc is a frequent presenter having addressed such organizations as the American Association of State Colleges & Universities, International Town & Gown Association, Council for Advancement & Support of Education and Brazil's International Higher Education Marketing Institute. 

Recently Onalytica, a British-based marketing research firm that identifies social influencers, named Marc among the "Top 100 Public Relations Influencers on Twitter;" he was ranked 21st.

Recent Publications: 

Answering opportunity's knock, University Business, Jan. 2014; The relationship-building business, University Business, March 2014; Strategies to build town-gown relations, University Business, May 2014; Building a campus' proactive crisis communications program, University Business, Oct. 2014; Keeping PR-fit throughout the academic year, University Business, Jan. 2015; It’s not all digital in college branding, University Business, March 2015; Tourism: A college marketing goldmine, University Business, Dec. 2015; Harnessing the power of social media, University Business, Aug. 2015; Advice for the first-time college marketing officer, University Business, Oct. 2015; Fundraising ideas: Donor relations in the digital age, University Business, July 2017; Reaching college alumni, donors and parents through effective storytelling, University Business, Oct. 2017; Higher ed partnerships promise fundraising success, University Business, Jan. 2018

Awards received: 

2015 James C. Bowling Excellence in Public Relations Award - presented by the UK Journalism Alumni Association/UK Department of Integrated Strategic Communication. 

2015 Distinguished Alumnus Award - presented by the EKU Department of Communication.  

Friends of Music Award - presented by Kentucky Music Educators Association District 11 (Central Kentucky Region) 

Beth K. Fields Service Award for Leadership in Advancement - presented by the Council for Advancement and Support of Education - Kentucky 

103C Mathews Building

859-257-7825

marc.whitt@uky.edu

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