This change will make the Lexington-based health insurance carrier, which has offered insurance through area employers for more than 20 years, be more readily identified with its parent organization, which is based in Louisville, a news release said. It will take a few months for the name transition to be completed.
“As health care continues to evolve, it’s important to bring together the different parts of the Baptist Health system so everyone knows our entire organization is working toward the same goals of improving the health of our communities,” Baptist CEO Stephen C. Hanson said.
Bluegrass Family Health has nearly 80,000 members in Kentucky and parts of adjoining states.
“We look forward to continuing to expand our insurance business, bringing our products and services to both existing and new markets in Kentucky, Indiana, Ohio, Illinois, West Virginia and Tennessee,” James Fritz, president of the plan, said in the release.