Technology

The University of Kentucky College of Communication and Information houses a state-of-the-art Media Center and research facility. This facility is available to faculty and graduate students interested in the production and testing of media-based messages. It has a 20-seat theater, with seats wired to collect body response and perception data. The research facility also has message production, recording, editing, and testing equipment. The Media Center includes:

DCA Lab
The DCA Lab provides media monitoring services through on-demand access to television broadcasts. Features of this system include a permanent, searchable, stream-able archive of television for 26 channels being monitored, a 200TB RAID server with 1.5 million hours (ten years) of streaming video storage, a transcript search-engine, captured in real-time, to assist in analysis, and the ability to search, view, and catalog stored television via a custom web-interface called “COMMTV.” A coding web application gives researchers the ability to manage workflow by assigning streaming content and transcripts to coders who record their observations to a centralized data-set.Features of this system include the following:

  • - Permanent archive of video storage for each of 26 channels being monitored
  • - 200TB of RAID storage allowing 1.5 million hours of long-term video storage capacity
  • - COMMTV search interface, driven by transcript content; instant access to streaming video; real-time frequency graphs.
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Video Editing Facilities 
The video editing facilities contain five video editing bays each containing a 27" iMac running OSX and loaded with Final Cut Pro HD, iMovie, DVD Studio Pro, and the Adobe CS suite. Each bay also has a DV player/recorders for accessing tape-stored content. Primarily for instructional use; available for research upon request. 

JAT News Room
This room is equipped with (15) 27” Apple iMacs. Each computer includes the Microsoft Office suite and all Apple native applications. The JAT News Room is used for video editing, data analysis, and training sessions. Although often used during the regular semester, the JAT News Room is generally available all summer long. Primarily for instructional use; available for research upon request. 

Audio Recording Studio
The Audio Recording Studio is equipped with top-of-the-line professional audio equipment to record projects as simple as voiceovers or as complex as creating a CD for an entire band. It contains a Mac Pro running OSX with MOTU Digital Performer. The student radio station, WRFL, uses the room for voiceovers, and researchers use the room for creating narrations.

Focus Group Room / Computing Lab
The multi-purpose focus group room has conference-style seating for up to 12 participants and 12 iMacs installed around the perimeter of the room. Ceiling-mounted pan/tilt/zoom video cameras and microphones allow for digital audio/video recording of meetings. The focus room contains an outside entrance to prevent interruption of Theater activities. This facility 
allows researchers to present media, web sites, and electronic surveys to subjects and conduct and recording traditional focus groups.

Theater
The Theater has seating for 20 people and is used to show audio/visual stimuli such as PSA’s in a relatively natural setting. Each chair is wired to collect heart rate to measure attention, electromyographic response (EMG) to measure cognitive processing and emotional reactions, and skin conductance response (SCR) to measure arousal. Programmable perception analyzers that collect and graph audience’s moment-to-moment responses and Turning Point “clickers” are also available for polling and audience research. Other technology available in the theater include a presentation podium equipped with a Mac Pro computer, CATV, and a wireless headphone system for 20 participants.

PDA Survey Research System
Our 90-unit Portable PDA Survey Research System provides an efficient and compact method for conducting survey research in the field. PDA surveys not only allow for use of complex skip patterns and interactivity with audio/video, they afford greater subject privacy, provide multilingual support, and reduce literacy concerns by using audio narration. This system contains 75 Palm Tungsten T5's and 15 iPod Touch.

Teleform Software by Cardiff
Teleform is a powerful image recognition software used to create, scan, and process paper surveys to data. It is installed on a dedicated PC in Breckinridge Hall that can be accessed directly or remotely by interested users. 

Online Survey Creation Tools

Qualtrics is an easy-to-use, full-featured, web-based survey software tool available for use by all University of Kentucky faculty, staff, and students. Some key features are:

- quick Survey Builder that guides beginners through creating a survey
- survey Library with templates that you can customize to meet your specific needs
- send and track participation invitations and reminders
- display survey results, graphically and statistically
- export data to Excel or SPSS