Department of Integrated Strategic Communication

WELCOME

Welcome to the Department of Integrated Strategic Communication. Our major offers professional preparation for careers in the allied areas of promotional communication. Disciplines include advertising, public relations, direct response communication, sales promotion, social media promotion and more. Through course work and internships, students develop marketable skills and gain command of these allied areas.

The Integrated Strategic Communication program has full national accreditation by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

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Somnigroup’s Tom Murray to deliver 2026 Irwin Warren Lecture in Advertising and Digital Media

Tom Murray, chief marketing officer of Somnigroup International Inc., will deliver the 2026 Irwin Warren Lecture in Advertising and Digital Media 4 p.m. Tuesday, April 7, in Pence Hall’s Wrigley Auditorium. The lecture is free and open to the public.

UK alum Rosie Paulik and her dad Buz Ecker are the founders of the Dad Letter Project. The duo are now looking for dads who are willing to write letters to those who’d like to receive one. Photo provided.

Sharing love to the world, one letter at a time

Rosie Paulik and her father, Buz Ecker, turned their family’s letter-writing tradition into the Dad Letter Project after a TikTok brought attention to it. The project now connects volunteer dads with people seeking encouragement through handwritten letters around the world.

868 College of Communication and Information students named to Fall 2025 Dean's List

868 College of Communication and Information students were named to the Dean’s List for their outstanding academic achievement during the Fall 2025 semester. The 868 students on the list account for more than one third of all current CI students.

The UK research team aims to strengthen statewide outreach by leveraging evidence-based strategic communication. Photo provided.

UK researchers partner with Kentucky communities to reduce lung cancer stigma, promote screening

During National Lung Cancer Screening Awareness Month, University of Kentucky researchers were traveling across the Commonwealth to talk to Kentuckians about lung health. It’s a project built for and with Kentuckians.