Department of Integrated Strategic Communication

WELCOME

Welcome to the Department of Integrated Strategic Communication. Our major offers professional preparation for careers in the allied areas of promotional communication. Disciplines include advertising, public relations, direct response communication, sales promotion, social media promotion and more. Through course work and internships, students develop marketable skills and gain command of these allied areas.

The Integrated Strategic Communication program has full national accreditation by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

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The UK research team aims to strengthen statewide outreach by leveraging evidence-based strategic communication. Photo provided.

UK researchers partner with Kentucky communities to reduce lung cancer stigma, promote screening

During National Lung Cancer Screening Awareness Month, University of Kentucky researchers were traveling across the Commonwealth to talk to Kentuckians about lung health. It’s a project built for and with Kentuckians.

Artwork created by ISC event planning class.

Holiday spirit takes over downtown as Lexington’s parade returns Dec. 6

Lexington’s Holiday Parade presented by Commonwealth Credit Union is coming up Dec. 6. The parade will begin at 11 a.m. on Midland Avenue, running west on Main Street, ending at Mill Street.

Behind the Blue’: UK faculty, student share the power of communication in suicide prevention

Suicide remains one of the leading causes of death among young people in Kentucky, but University of Kentucky faculty and students are working to change that through a simple, yet powerful idea: communication saves lives.

From the classroom to Main Street: UK students help plan Lexington’s Holiday Parade

The holiday season is right around the corner, and University of Kentucky students are helping make downtown Lexington’s annual parade one to remember.

Students in UK’s integrated strategic communication event planning class are working alongside the Downtown Lexington Partnership (DLP) to plan, promote and organize this year’s celebration. The collaboration gives students a chance to gain real-world experience in event management and adding their own creative touch to one of the city’s favorite traditions.