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The College of Communication and Information serves over 1,600 undergraduate students across five majors, four minors, and two certificates. Students can expand their skill sets and gain leadership experiences through campus media like the Kentucky Kernel, WRFL-FM, and the Kentuckian and organizations like the Communication Student Association, ICT Student Association, Ad Club, Public Relations Student Society of America, Society of Professional Journalists, National Association of Black Journalists, Media Arts and Studies Society, Grehan Recording Group, Forensics, and Debate.
See additional information about the College of Communication and Information in the 2016-17 Bulletin.
Students explore human interactions and the evaluation of communication processes. Focused tracks are designed to prepare students for specific career paths. Honor students can choose one of the tracks and supplement their studies with advanced courses in Communication Theory, Research Methods, and the Honors Seminar. Tracks include:
Business and Organizational Communication
Prepares students for careers in communication management, consulting, sales, human resources, operations management, conflict resolution and crisis communication. Advanced courses include organizational communication, teamwork and leadership, negotiation and conflict, and risk and crisis communication.
Digital and Mass Communication
Prepares students to work in media and audience research, mass media criticism, public information and media education and literacy. Advanced courses include interpersonal communication and social media, mass media and social influence, digital and mass communication literacy, and critical analysis of communication and persuasion.
Prepares students to manage, deliver and evaluate health services, health education, hospital administration, and health communication campaigns. Advanced courses include health communication, studies in persuasion, interpersonal communication in health, and health communication campaigns.
Prepares students for careers in general management of communication and information across various contexts. Students can create their track by choosing classes from the other specializations.
Information Communication Technology Major
Students gain knowledge and skills needed to effectively apply, use and manage technology when solving problems specifically related to information and communication. Classes provide a human and organizational focus on technology–teaching students how to be effective users of technology. Students who major in ICT can expect to work in positions where they are the communication link between people, organizations and the technologies used to support those organizations’ information infrastructures. ICT majors may pursue one of two concentrations.
ICT Commercialization: Focuses on ICT as an enabling tool to drive economic growth.
Technology Management: Focuses on using technology to provide a stable operating environment.
Integrated Strategic Communication Major
Students learn to coordinate multiple aspects of strategic communication such as advertising, direct response and public relations to deliver persuasive messages to consumers. An internship is required to further develop professional skills. The curriculum is fully integrated, and students complete a two-course emphasis in one of the following paths:
Prepares students for careers in media planning, media sales, account planning, audience research and management of client and consumer relationships through effective strategy.
Prepares students for careers developing creative executions for persuasive messages across all media, including advertising copywriting, visual communication strategies and creative decision-making.
Prepares students for careers in strategic and interactive consumer relationship management. Focuses on persuasive messages delivered through traditional media, online advertising, social media, email and mobile devices.
Prepares students for careers in public relations including publicity planning, media relations, event planning, social media campaign strategy and online content management.
Students develop analytical and critical thinking skills to communicate with audiences across all media platforms. Two areas of interest prepare students for long-term careers as reporters, photographers, videographers, editors, publishers, producers, anchors, social media content managers, or other professions that require experience in writing, reporting, editing, curating, printing, broadcasting, web or social media. All students learn about traditional as well as new media. Capstone experience includes maintaining a daily multimedia blog.
Students gain on-air experience at the student-run radio station through producing, writing and airing daily newscasts and producing a weekly half-hour community affairs broadcast. They produce, report and anchor a daily, live newscast for a local cable channel.
Students may write, edit, design and report for the independent, student-run, daily newspaper as well as other campus publications.
Media Arts and Studies Major
The mission of the Media Arts and Studies program is to provide instruction and conduct scholarly research in the creation, production, dissemination and use of digital media content.
This program promotes the study of the means of production and dissemination of digital content, and their ultimate effects on individuals, political communication, civic participation, media organizations, media policy and practices, and society as a whole. Courses and internships prepare students for careers in the industry with interest in audio/visual production, media studies, web design, video, graphics and other web-based systems.
Minors and Certificates