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Major in Media Arts and Studies

Major in Media Arts and Studies

The mission of the Media Arts and Studies program is to provide instruction and conduct scholarly research in the creation, production, dissemination and use of digital media content. Courses and internships prepare students for careers in the industry with interest in

Video and Audio Production
Including producing, directing, writing, and technical supervision – across all digital media platforms.

Multimedia Design and Development
Including computer-based interactive multimedia design and development, web applications, integrating audio, graphics, video, text, animation, and interactive applications for education, entertainment, and business purposes.

Media Management
Including network management in organizations; media distribution, sales and marketing; audience and content research; nonprofit and for-profit media entrepreneurship; and the management of various types of telecommunications and digital media companies.

Media Studies
Including advanced study in media education and scholarship, public advocacy of media-related issues, and communications law and policy.

Four Year Plans
B.A. Media Arts and Studies Four Year Plan

B.S. Media Arts and Studies Four Year Plan


Degree Requirements

120 Credit Hours (EXCLUDES: KHP service courses, EXP courses, and remedial courses)
Complete all UK Core requirements, Graduation Writing, BA or BS requirements, and one statistics course
42 Hours at the 300 level or above
2.00 cumulative GPA and 2.00 major GPA required to graduate

Pre-Major Requirements–9 Hours 
MAS 101—Introduction to Media and Culture
MAS 201—Communication Technologies and Society
One Statistics Course

Major Requirements–30 Hours
MAS 300—Media Studies Research Methods
MAS 310—Media Policy and Regulation
JAT 399—Internship

21 Hours of Major Electives as Follows
Minimum 6 Hours from Social-Cultural Media Courses
MAS 319—World Media Systems
MAS 420—Electronic Media Criticism
MAS 453—Mass Communication and Social Issues
MAS 505—Media and Popular Culture
MAS 520—Social Effects of the Mass Media
MAS 525—Theory of Multimedia
MAS 530—Proseminar in Telecommunications
MAS 555—The Internet and Social Change
MAS 590—Special Topics in Social-Cultural Media Studies
JAT 395—Independent Study

Minimum 3 Hours from Media Industry Courses
MAS 355—Communication and Information Systems in Organizations
MAS 404—Media Organizations
MAS 482—Electronic Media Sales Management
MAS 490—Special Topics in Media Industry Studies
MAS 535—Telecommunications Network Management

Media Production Courses
MAS 312—Video Production I
MAS 322—Multimedia I
MAS 390—Special Topics in Media Production
MAS 412—Video Production II
MAS 422—Multimedia II
MAS 432—Audio Production

Cognate–12 Hours
12 hours at 300+ level outside MAS major

Printable Program Flyers

 Media Arts and Studies Major

 B.A. and B.S. in Media Arts and Studies