You are here

Major in Media Arts and Studies

Major in Media Arts and Studies

The mission of the Media Arts and Studies program is to provide instruction and conduct scholarly research in the creation, production, dissemination and use of digital media content. Courses and internships prepare students for careers in the industry with interest in

Video and Audio Production
Including producing, directing, writing, and technical supervision – across all digital media platforms.

Multimedia Design and Development
Including computer-based interactive multimedia design and development, web applications, integrating audio, graphics, video, text, animation, and interactive applications for education, entertainment, and business purposes.

Media Management
Including network management in organizations; media distribution, sales and marketing; audience and content research; nonprofit and for-profit media entrepreneurship; and the management of various types of telecommunications and digital media companies.

Media Studies
Including advanced study in media education and scholarship, public advocacy of media-related issues, and communications law and policy.

Four Year Plans
B.A. Media Arts and Studies Four Year Plan

B.S. Media Arts and Studies Four Year Plan


Degree Requirements

120 Credit Hours (EXCLUDES: KHP service courses, EXP courses, and remedial courses)
Complete all UK Core requirements, Graduation Writing, and BA or BS requirements
42 Hours at the 300 level or above
2.00 cumulative GPA and 2.00 major GPA required to graduate

Pre-Major Requirements–9 Hours 
MAS 101—Introduction to Media and Culture
MAS 201—Communication Technologies and Society
STA 210—Making Sense of Uncertainty: An Introduction to Statistical Reasoning

Major Requirements
MAS 300—Media Studies Research Methods
MAS 310—Media Policy and Regulation
MAS 335—Introduction to the Media Industries
JAT 399—Internship

24 Hours of Major Electives as Follows
Minimum 6 Hours from Social-Cultural Media Courses
MAS 319—World Media Systems
MAS 323—Media Psychology
MAS 420—Electronic Media Criticism
MAS 520—Social Effects of the Mass Media
MAS 525—Theory of Multimedia
MAS 530—Proseminar in Telecommunications
MAS 540—Social Media Theory and Practice
MAS 555—The Internet and Social Change
MAS 560—Video Game Studies
MAS 590—Special Topics in Social-Cultural Media Studies (Subtitle required)
JAT 395—Independent Study

Minimum 3 Hours from Media Industry Courses
MAS 355—Communication and Information Systems in Organizations
MAS 425—Social Entrepreneurship for Media
MAS 435—The History of Video Games and the Industry
MAS 482—Electronic Media Sales Management
MAS 490—Special Topics in Media Industry Studies (Subtitle required)
MAS 535—Telecommunications Network Management

Minimum 3 Hours from Media Production Courses
MAS 312—Video Production I
MAS 322—Multimedia I
MAS 390—Special Topics in Media Production (Subtitle required)
MAS 403—TV Newscast Producing and Directing
MAS 412—Video Production II
MAS 422—Multimedia II
MAS 432—Audio Production

Students must complete a minor offered through UK, with the exception of minors in Journalism Studies or Media Arts and Studies.

Printable Program Flyers

 Media Arts and Studies Major

 B.A. and B.S. in Media Arts and Studies