Department of Integrated Strategic Communication

WELCOME

Welcome to the Department of Integrated Strategic Communication. Our major offers professional preparation for careers in the allied areas of promotional communication. Disciplines include advertising, public relations, direct response communication, sales promotion, social media promotion and more. Through course work and internships, students develop marketable skills and gain command of these allied areas.

The Integrated Strategic Communication program has full national accreditation by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

Featured News

More

Artwork created by ISC event planning class.

From the classroom to Main Street: UK students help plan Lexington’s Holiday Parade

The holiday season is right around the corner, and University of Kentucky students are helping make downtown Lexington’s annual parade one to remember.Students in UK’s integrated strategic communication event planning class are working alongside the Downtown Lexington Partnership (DLP) to plan, promote and organize this year’s celebration. The collaboration gives students a chance to gain real-world experience in event management and adding their own creative touch to one of the city’s favorite traditions.

Eric Gregory to deliver 2025 James C. Bowling Executive-in-Residence Lecture

The University of Kentucky College of Communication and Information will host the 2025 James C. Bowling Executive-in-Residence Lecture at 5:30 p.m. on Tuesday, Nov. 4 in Grand Ballroom C of the Gatton Student Center. The lecture is free and open to the public. This year’s executive-in-residence lecturer is Eric Gregory, president of the Kentucky Distillers’ Association.

‘The Sentidentalist’: CI alum combines artistry and craftsmanship

Perched on a nightstand in the Craftsman bungalow Katie Morrison shares with her husband, Brian, is an encased wallpaper swatch, a relic of her childhood home that ties her present to her past. Sage-colored vines coil over a muted white background within a small golden frame, an ivy-like pattern that once sprawled across her Eastern Kentucky kitchen where she spent hours with loved ones. Salvaged by her sister-in-law, Kati, before the property’s sale, it occupies a prominent place next to a seaside vacation photo of Morrison and her late mother, Melanie.