WELCOME
Welcome to the Department of Integrated Strategic Communication. Our major offers professional preparation for careers in the allied areas of promotional communication. Disciplines include advertising, public relations, direct response communication, sales promotion, social media promotion and more. Through course work and internships, students develop marketable skills and gain command of these allied areas.
The Integrated Strategic Communication program has full national accreditation by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
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‘UK at the Half’: New downtown studio provides collaboration, hands-on learning opportunities
A collaboration between the University of Kentucky College of Communication and Information, UK Athletics and JMI Sports has created an innovative new studio space in Central Bank Center, just steps away from Rupp Arena. The goal? Taking media education to the next level at the University of Kentucky.
From campus to country: UK alumni find music success in Nashville
For one University of Kentucky alum, having access to an on-campus recording studio allowed him to make professional quality music at no cost. Another noted his journalism coursework shared themes with songwriting and helped him strengthen his lyrics. And an advisor’s suggestion to pursue a flexible major encouraged another to think about the business side of her music career.
A love letter to Lexington
The 160-year history of the University of Kentucky has taken place with what many in this campus community agree is a beautiful backdrop: the City of Lexington.
This year, the Horse Capital of the World celebrates 250 years since its founding. Through the years, faculty, staff and students have taken advantage of all that Lexington offers, from unforgettable experiences at Keeneland to distilleries, restaurants, history, art, music and everything in between.
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Spotlights
'07 Integrated Strategic Communication