Welcome to the Department of Integrated Strategic Communication. Our major offers professional preparation for careers in the allied areas of promotional communication. Disciplines include advertising, public relations, direct response communication, sales promotion, social media promotion and more. Through course work and internships, students develop marketable skills and gain command of these allied areas.
The Integrated Strategic Communication program has full national accreditation by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
Ben Johnson (ISC, 2023) designed a logo featuring iconic Kentucky symbols for the upcoming 49th Annual AEJMC Southeast Colloquium, scheduled to take place from March 7-9, 2024, on the University of Kentucky’s campus.
The Department of Integrated Strategic Communication in the College of Communication and Information is now offering a minor program. This minor is available to students not currently majoring in ISC who are interested in learning the general principles of integrated strategic communication and developing their credentials in the field.
The Department of Integrated Strategic Communication in the College of Communication and Information is now offering a fully online, interdisciplinary graduate certificate in integrated strategic communication. This program is designed for anyone who is looking to enhance their knowledge of content marketing, advertising, public relations, data analytics, social media and digital strategies.