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The Department of Integrated Strategic Communication B.A. and B.S. programs prepare students for careers as professionals in the allied areas of advertising, public relations, direct response and other forms of promotional communication.

This 120-credit hour program requires the completion of the 10 UK Core requirements, pre-major and major courses and a minor. In addition to this, ISC students are also required to complete an internship and portfolio. 

Major Requirements

  • PSY 100 Introduction to Psychology
  • ISC 100 Introduction to Strategic Visual Communication
  • ISC 161 Introduction to Integrated Strategic Communication
  • ISC 261 Strategic Planning and Writing or JOU 204 Writing for the Mass Media
  • STA 210 Making Sense of Uncertainty: An Introduction to Statistical Reasoning 

  • MKT 300 Marketing Management
  • ISC 311 Ethical, Legal and Social Issues in ISC
  • ISC 321 Research Methods for the Integrated Strategic Communication Professional
  • ISC 325 Strategic Audience Insights
  • ISC 361 Direct Response Targeting: Media and Database Management
  • ISC 399 Internship

Choose one of the following three-credit hour courses:

  • ISC 319 World Media Systems
  • ISC 381 International and Cross-Cultural Advertising
  • ISC 382 Global Public Relations Strategies
  • ISC 583 Special Topics in ISC Education Abroad

ISC 491 Integrated Strategic Communication Campaigns Capstone

All ISC majors are required to submit a professional-level digital portfolio prior to graduation. Grading is on a pass-fail basis, and you must pass the portfolio requirement in order to earn your degree. For more information on the ISC portfolio requirement, click here.

ISC students are required to complete a minor in addition to their major. Minor programs typically range between 12 and 18 credit hours, and students may choose any available minor at the university. For a full list of minors offered at UK, click here.


Major Electives

In addition to these required courses, students will also choose a variety of major elective courses to take based on their field of interest.

  • ISC 331 Creative Strategic Communication
  • ISC 344 Process & Design for the Web
  • ISC 431 Advertising Creative Strategy & Execution
  • ISC 497 TV Commercial Production
  • MAS 312 TV Studio Production
  • ICT 325 Multimedia and Technology
  • JOU 330 Web Publishing and Design

  • ISC 341 Strategic Public Relations
  • ISC 371 Specialized Public Relations Writing
  • ISC 382 Global Public Relations Strategies
  • ISC 441 Case Studies in Public Relations
  • ISC 471 Event Planning
  • ISC 472 Social Change Strategy for ISC
  • ISC 571 ISC in Corporate Social Responsibility
  • MAS 540 Social Media Theory and Practice

  • ISC 351 ISC Account Management
  • ISC 381 International and Cross-Cultural Advertising
  • ISC 451 Integrated Strategic Media Management
  • ISC 472 Social Change Strategy for ISC
  • ISC 551 Sales Promotion and Sponsorship
  • MAS 425 Social Entrepreneurship for Media
  • MAS 482 Electronic Media Sales Management

*This is not a comprehensive list

For more information on which courses satisfy UK Core requirements and for course descriptions, check out the UK Undergraduate Bulletin. For questions regarding your specific coursework and program of study, please contact your academic advisor.

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