Portfolio

All ISC majors are required to submit a professional-level digital portfolio prior to graduation. Grading is on a pass-fail basis, and you must pass the portfolio requirement in order to earn your degree. It is recommended that you seek input from your ISC advisor or one of your ISC path course instructors several weeks prior to the posted deadline.

Digital portfolios will be submitted online as a single PDF file two weeks prior to the first day of dead week of the semester in which you formally apply for graduation or one week prior to final exams for August graduates (you may always turn it in before the due date).

DEADLINE FOR SUMMER 2019 GRADUATES: Thursday, July 25th, 2019

Your portfolio will play a key role as you search for a professional ISC position after graduation. You are encouraged to maintain and update a portfolio throughout your ISC studies, as it can also be a useful tool when competing for internships. Your final graduation portfolio should demonstrate your understanding of the field and demonstrate skills you can bring into a workplace.

It is your responsibility to seek out opportunities to produce professional-quality materials for your portfolio based on your path’s portfolio content requirements. You should actively seek out opportunities to create these materials through campus media, community media, internships, service learning and student organizations, such as Ad Club and PRSSA. It is highly recommended you begin this process during your first semester of upper-division ISC coursework.

Portfolio format:

Your portfolio should be a single PDF file that contains all the required pieces listed below and its appearance should adhere to professional norms and practices. Your digital portfolio should use a design format that will allow you to easily repurpose it for later use in your career search.

Portfolio contents required for all ISC majors:

  • A cover that states your name, path, minor and semester of anticipated graduation.
  • A brief, two-paragraph work-life projection that includes: the type of entry-level job you plan to pursue immediately after graduation and your goals for your career status five years after graduation.
  • A resume that includes contact information for three references (maximum two pages).
  • A sample cover letter to a potential employer
  • Work samples according to requirements for your path and internship.
  • An internship summary that discusses knowledge and skills gained through ISC 399.

Any work stemming from group activities or collaboration with others must include an explanation of the project and your role in its completion. Strive to produce a digital portfolio that focuses more on your individual efforts rather than those that resulted from collaborations because employers want to know what you can accomplish on your own.

Your goal should be to display only high-quality work in your portfolio. Consult with one of your path course instructors for insight on how to select pieces that will best display the skills sought by hiring managers.

Digital portfolio content requirements by path:

  • Account Management: Eight finished pieces that reflect professional competence:
    • At least 1 of the 8 samples should reflect competence in media planning and budgeting.
    • At least 1 of the 8 samples must be one of the following: creative brief, a situation analysis or campaign evaluation.
    • At least 2 of the 8 samples must reflect work completed during your ISC 399 internship.
    • At least 4 of the 8 samples should reflect individual efforts.
  • Creative: Eight finished pieces that demonstrate creative ability across a variety of delivery channels and media:
    • At least 2 of the 8 samples should be for traditional print media (e.g., magazine or outdoor).
    • At least 2 of the 8 samples should be for broadcast or digital media. These can include scripts and/or executions.
    • At least 2 of the 8 samples must reflect work completed during your ISC 399 internship.
    • At least 4 of the 8 samples should reflect individual efforts.
  • Direct Response: Eight finished pieces that reflect professional competence in direct response planning and execution:
    • At least 2 of the 8 pieces should relate to strategic planning and/or audience targeting based upon data-driven research.
    • At least 2 of the 8 pieces should be executions, preferably representing multiple mediums (e.g., email campaign, print ads, TV scripts).
    • At least 2 of the 8 samples must reflect work completed during your ISC 399 internship.
    • At least 4 of the 8 samples should reflect individual efforts.
  • Public Relations: Eight finished pieces that reflect professional competence in public relations:
    • At least 4 of the 8 pieces must be published, broadcast or delivered electronically to a mass audience via established media outlets. This can include social media campaigns comprised of multiple components (4-6 depending on distribution outlet - consult your advisor).
    • At least 1 of the 8 pieces must be a media release.
    • At least 2 of the 8 samples must reflect work completed during your ISC 399 internship.
    • At least 4 of the 8 pieces must reflect individual work.

Some of your portfolio pieces may be generated in your ISC coursework. Here are some ideas for class projects that might be used for some of your portfolio content:

  • ISC 161: Campaign assignment.
  • ISC 261: Strategy statement, target profiles, media releases and press kit materials, direct response letters or ads, print and support ad, radio script, television script and storyboard.
  • ISC 311: Personal ethics statement, ethics commentaries on ISC-related topics.
  • ISC 321: Discussion guides, written survey instruments, research proposals and outcome reports.
  • ISC 331: Creative briefs and strategies, print executions, broadcast executions, executions for digital campaigns, direct response executions.
  • ISC 341: Media releases, feature articles, digital content, newsletters, campaign plan materials.
  • ISC 351: Campaign management plan, creative brief, situation analysis.
  • ISC 361: Strategic direct response strategy & plan, target audience profiles supported by database research, SEM campaign.
  • ISC 431: Advanced creative executions, presentation materials, proposals and plans.
  • ISC 441: Campaign proposals, crisis plans, speeches, news releases, any published writing samples.
  • ISC 451: Comprehensive media plan, clientspecific proposals, media plan summaries, budget recommendations and strategic proposals.
  • ISC 461: Creative direct response executions for broadcast, print, mail or online delivery.
  • ISC 491: Focus group discussion guides and research plans, campaign evaluation proposal, campaign executions.
  • ISC electives (497 & 541), JOU electives and MAS electives: Sales promotion executions and plans, graphic design layouts, television executions, audio production materials, multimedia executions, photo studies, law and ethics evaluations, diversity plans, news and features, broadcast media content analysis, event planning materials, social media or digital marketing plans and executions, and other materials per special topic. Seek advisor input.
  • ISC 399: Consult with your advisor to select appropriate samples of work completed in a professional setting. You should discuss this with your advisor before completing your internship.

PLEASE CLICK HERE TO SUBMIT YOUR PORTFOLIO.