ATTN: Spring and Summer 2020 internship students:

The situation with the COVID-19 has influenced some of your course assignments. As a result, ISC removed the following work-sample requirement from the senior portfolio: “Work samples according to requirements for your path and internship.” That is, there is no path-specific and internship work sample required for your portfolio.

Instead, you must submit a total of eight work samples from any ISC course, regardless of your path.

No other changes. You must submit a single PDF to this site (http://ci.uky.edu/isc/portfolio) by Friday, July 24, 2020.
This exception is only for those students currently doing their internships for this Spring Semester or Summer 2020 sessions.

All ISC majors are required to submit a professional-level digital portfolio prior to graduation. Grading is on a pass-fail basis, and you must pass the portfolio requirement in order to earn your degree. It is recommended that you seek input from your ISC advisor or one of your ISC path course instructors several weeks prior to the posted deadline.

Digital portfolios will be submitted online as a single PDF file two weeks prior to the first day of dead week of the semester in which you formally apply for graduation or one week prior to final exams for August graduates (you may always turn it in before the due date).

Discuss any questions you have with Dr. Hyun Ju Jeong (hyunju.jeong@uky.edu), Director of Undergraduate Studies, by Friday, July 3rd, 2020 (earlier is better).

Submit digital portfolio online by Friday, July 24, 2020.

Your portfolio will play a key role as you search for a professional ISC position after graduation. You should maintain and update your portfolio throughout your ISC studies, as it can also be a useful tool when competing for internships. Your final graduation portfolio should demonstrate your mastery of the field and demonstrate skills you can bring into a workplace.

It is your responsibility to seek out opportunities to produce professional-quality materials for your portfolio based on your path’s portfolio content requirements. You should actively seek out opportunities to create these materials through campus media, community media, internships, service learning and student organizations, such as Ad Club and PRSSA. It is highly recommended you begin this process from the start of your ISC coursework.

Portfolio format:

Your portfolio must be a single PDF file that contains all the required pieces listed below and its appearance should adhere to professional norms and practices. Your digital portfolio should use a design format that will allow you to easily repurpose it for later use in your career search.

Portfolio contents required for all ISC majors:

  • A cover that states your name, path, minor and semester of anticipated graduation.
  • A brief, two-paragraph work-life projection that discusses the type of entry-level job you plan to pursue immediately after graduation and where you hope to be in your career five years after graduation.
  • A resume that includes contact information for three references (maximum two pages).
  • A sample cover letter to a potential employer
  • Work samples according to requirements for your path and internship.
  • An internship summary that discusses knowledge and skills gained through ISC 399, the required internship.

Any work stemming from group activities or collaboration with others must include an explanation of the project and your role in its completion. Strive to produce a digital portfolio that focuses more on your individual efforts rather than those that resulted from collaborations because employers want to know what you can accomplish on your own.

Your goal should be to display only high-quality work in your portfolio. This means reworking previous class assignments to address comments made by your instructors, polishing work done earlier in your time in ISC, and so on. Consult with your ISC faculty advisor for guidance on how to select pieces that will best display the skills sought by hiring managers.

Digital portfolio content requirements:

Whatever your path, your portfolio must include eight pieces of work, including two pieces from your required ISC 399 internship. Please note in the listings below that one piece can count for more than one requirement. For example, an account management path student might have a media plan done as part of the ISC 399 internship; that media plan would count as one of the two pieces from ISC 399, as the media planning requirement, and as an individual piece (assuming that was the case).

Path-specific requirements:

  • Account Management: Eight finished pieces, including at least two from your ISC 399 internship. Each piece should reflect your professional knowledge and abilities. No more than four of the eight pieces may be from group projects.
    • At least 1 of the 8 samples should reflect competence in media planning and budgeting.
    • At least 1 of the 8 samples must be one of the following: creative brief, a situation analysis or campaign evaluation.
  • Creative: Eight finished pieces, including at least two from your ISC 399 internship, that demonstrate creative ability across a variety of delivery channels and media. No more than four of the eight pieces may be from group projects.
    • At least 2 of the 8 pieces should be for traditional print media (e.g., magazine or outdoor).
    • At least 2 of the 8 pieces should be for broadcast or digital media. These can include scripts and/or executions.
  • Direct Response: Eight finished pieces, including at least two from your ISC 399 internship, that reflect professional competence in direct response planning and execution. No more than four of the eight pieces may be from group projects.
    • At least 2 of the 8 pieces should demonstrate knowledge of and competence in strategic planning and/or audience targeting based upon data-driven research.
    • At least 2 of the 8 pieces should be executions, preferably representing multiple media (e.g., email campaign, print ads, TV scripts).
  • Public Relations: Eight finished pieces, including at least two from your ISC 399 internship, that reflect professional competence in public relations. No more than four of the eight pieces may be from group projects.
    • At least 4 of the 8 pieces must have been published, broadcast or delivered electronically to a mass audience via established media outlets. This can include social media campaigns comprised of multiple components (4-6 depending on distribution outlet – you must consult with your ISC faculty advisor prior to submitting your portfolio to discuss how many components will be necessary to count as one of the eight pieces).
    • At least 1 of the 8 pieces must be a media release.

As noted earlier, we encourage you to focus on individual work for your portfolio. If you do include any group project work, you must include an explanation of the project and the specific role that you played.

Some of your portfolio pieces may be generated in your ISC coursework. Keep in mind that portfolio pieces coming from previous coursework should be revised to reflect the comments and suggestions you received from your course instructor. Here are some ideas for class projects that might be used for some of your portfolio content:

  • ISC 161: The four-part campaign assignment.
  • ISC 261: Strategy statement, target profiles, media releases and press kit materials, direct response letters or ads, print and support ad, radio script, television script and storyboard.
  • ISC 311: Personal ethics reflection paper, application paper, ethics commentaries on ISC-related topics.
  • ISC 321: Focus group discussion guides, survey instruments, research proposals and outcome reports.
  • ISC 331: Creative briefs, individual & group campaign deliverables (e.g., magazine ads, radio spots, tv spots, billboard ads, digital content).
  • ISC 341: Media/press releases, pitch letters, case study presentation, strategic PR plans book, content marketing, social media plan assignment.
  • ISC 351: Client strategic analysis, campaign strategic framework and client positioning, creative brief, campaign management plan, situation analysis.
  • ISC 361: Strategic direct response strategy & plan, target audience profiles supported by database research, compiled list rental budget plan, data ethics and privacy position paper, predictive modeling & testing project.
  • ISC 431: Creative briefs, campaigns deliverables.
  • ISC 441: An individual case analysis paper or presentation materials, a group case analysis.
  • ISC 451: Comprehensive media plan, client-specific proposals, media plan summaries, budget recommendations and strategic proposals.
  • ISC 461: Creative direct response executions for broadcast, print, mail or online delivery.
  • ISC 491: Focus group discussion guides and research plans, campaign evaluation proposal, campaign executions, strategic (primary/secondary) research report, target profile, trans-media creative/PR executions, trans-media plan, budget or expenditures rationale, legal assurance, client pitch, effectiveness research recommendation.
  • ISC electives (371, 381, 382, 471, 497, 551, 583), JOU electives and MAS electives: graphic design projects (e.g., quote poster, book cover, logo design, packaging design, brand identity design), television executions, audio production materials, multimedia executions, photo studies, law and ethics evaluations, diversity plans, news and features, broadcast media content analysis, event planning materials, social media or digital marketing plans and executions, digital analytics report, sponsorship analysis assignment, consumer sales promotion analysis assignment, client campaign and other materials per special topic, Seek ISC faculty advisor input.
  • ISC 399: Consult with your ISC faculty advisor to select appropriate samples of work completed in a professional setting. You should discuss this with your ISC faculty advisor before completing your internship.

Remember: Your portfolio should reflect your very best work from your time in the ISC major. Talk with your ISC faculty advisor and choose the pieces that best demonstrate your skills and knowledge.