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Media Arts and Studies

Media Arts and Studies
The Media Arts and Studies (MAS) degree program prepares students for careers in the creative digital media industries.  To achieve this mission, the MAS curriculum encourages a blend of theory and practice.  As our students get hands-on, skills-based instruction in the production of film, video, audio, and other digital media, they also learn to analyze the cultural, institutional, and legal dimensions of media systems.
Our top-quality students become graduates who make a real difference in a global media society.  They are employed by such well known companies as Twitter, CNN, CBS, Fox, IBM, The Weinstein Company, Entertainment One, Scripps-Howard, and iHeart, as well as media firms, schools, nonprofits, and government agencies in Kentucky and across the nation.  Many of our graduates also work as consultants and entrepreneurs and have established their own successful businesses.

The MAS degree program offers coursework in the following areas:

Digital Media Production

The MAS program prepares students for careers in the creation and production of video, film, and radio and music content across all digital media platforms.   In MAS courses, students gain skills in producing, directing, screenwriting, and technical areas of production.  Students also study the narrative forms and social and cultural impact of media content.

Multimedia Design and Development

The MAS program prepares students for careers in computer-based multimedia design and development.  In MAS courses, students learn to use software applications integrating audio, graphics, video, text, animation, and interactive applications for entertainment, business, and education.  Students also study theories of online gaming, social media, and related multimedia.

Media Management

The MAS program prepares students for careers in media management.  In MAS courses, students gain knowledge of the structure and processes of major media industries – including the film, television, internet, music, and game industries – as well as the operation of digital media companies, technology services, and entrepreneurial ventures.  Students also study the global cultural and economic influence of the media industries.

Media Studies

The MAS program prepares students for graduate study and law school in areas related to media and communication.  In MAS courses, students learn methods and concepts for developing new knowledge about media and society, and communicating these findings in public arenas.  Students also study the law, policy, and regulation of public communication.

All MAS students complete an internship for credit.  The internship provides every MAS student with on-site experiential learning in his or her area of interest prior to graduation.

Media Arts and Studies is home to the Innovation Network for Entrepreneurial Thinking, or iNET – a cross-disciplinary academic program in leadership and entrepreneurship.  Open to all UK students, iNET offers an array of learning opportunities that help connect students to the local entrepreneurial community, including mentoring with media professionals.

Many MAS students are involved in the student organization, Media Arts and Studies Society (MASS).  The University of Kentucky also provides a wide range of campus opportunities that enrich the lives and education of MAS students.  Included among these are the student-operated radio station WRFL-FM, the Media Depot at the Hub, and University Lighting & Sound.

Major in Media Arts and Studies

The mission of the Media Arts and Studies program is to provide instruction and conduct scholarly research in the creation, production, dissemination and use of digital media content. Courses and internships prepare students for careers in the industry with interest in

Video and Audio Production

Including producing, directing, writing, and technical supervision – across all digital media platforms.

Multimedia Design and Development

Including computer-based interactive multimedia design and development, web applications, integrating audio, graphics, video, text, animation, and interactive applications for education, entertainment, and business purposes.

Media Management

Including network management in organizations; media distribution, sales and marketing; audience and content research; nonprofit and for-profit media entrepreneurship; and the management of various types of telecommunications and digital media companies.

Media Studies

Including advanced study in media education and scholarship, public advocacy of media-related issues, and communications law and policy.

Four Year Plans

B.A. Media Arts and Studies Four Year Plan

B.S. Media Arts and Studies Four Year Plan

Degree Requirements

120 Credit Hours (EXCLUDES: KHP service courses, EXP courses, and remedial courses)

Complete all UK Core requirements, Graduation Writing, and BA or BS requirements

42 Hours at the 300 level or above

2.00 cumulative GPA and 2.00 major GPA required to graduate

Pre-Major Requirements–9 Hours 

MAS 101—Introduction to Media and Culture

MAS 201—Communication Technologies and Society

STA 210—Making Sense of Uncertainty: An Introduction to Statistical Reasoning

Major Requirements

MAS 300—Media Studies Research Methods

MAS 310—Media Policy and Regulation

MAS 335—Introduction to the Media Industries

JAM 399—Internship

24 Hours of Major Electives as Follows

Minimum 6 Hours from Social-Cultural Media Courses

MAS 319—World Media Systems

MAS 323—Media Psychology

MAS 420—Electronic Media Criticism

MAS 520—Social Effects of the Mass Media

MAS 525—Theory of Multimedia

MAS 530—Proseminar in Telecommunications

MAS 540—Social Media Theory and Practice

MAS 555—The Internet and Social Change

MAS 560—Video Game Studies

MAS 590—Special Topics in Social-Cultural Media Studies (Subtitle required)

JAM 395—Independent Study

Minimum 3 Hours from Media Industry Courses

MAS 355—Communication and Information Systems in Organizations

MAS 425—Social Entrepreneurship for Media

MAS 435—The History of Video Games and the Industry

MAS 482—Electronic Media Sales Management

MAS 490—Special Topics in Media Industry Studies (Subtitle required)

MAS 535—Telecommunications Network Management

Minimum 3 Hours from Media Production Courses

MAS 312—Video Production I

MAS 322—Multimedia I

MAS 390—Special Topics in Media Production (Subtitle required)

MAS 403—TV Newscast Producing and Directing

MAS 412—Video Production II

MAS 422—Multimedia II

MAS 432—Audio Production


Students must complete a minor offered through UK, with the exception of minors in Journalism Studies or Media Arts and Studies.

Printable Program Flyers

 Media Arts and Studies Major

 B.A. and B.S. in Media Arts and Studies

Minor in Media Arts and Studies - 18 Credit Hours 




MAS 101—Introduction To Media and Culture

MAS 201—Communication Technologies and Society

15 credit hours of additional course work with MAS prefix; six credits from the social-cultural media courses, three credits from the media industry course, and three additional hours of MAS major courses (MAS 300 or higher level).

Social-Cultural Media Courses World Media Systems; Electronic Media Criticism; Mass Communication and Social Issues; Media and Popular Culture; Social Effects of the Mass Media; Theory of Multimedia; The Internet and Social Change; and Special Topics in Social-Cultural Media Studies (Subtitle required).

Industry Courses Introduction to the Media Industries; Communication and Information Systems in Organizations; Social Entrepreurship for Media; The History of Video Games & Industry; Electronic Media Sales Management; Telecommunications Network Management

Media Production Courses Video Production I; Multimedia I; Social Topics in Media Production (Subtitle required); Video Production II; Multimedia II; and Audio Production.

Course Forms

Students requesting overrides for Summer 2020 or Fall 2020 classes should not fill out override forms for JOU or MAS classes until April 1. Override requests will be processed beginning April 15. Students requesting seats in controlled enrollment classes should request seats immediately.

Here are various forms related to courses in the School of Journalism and Media:

Overrides for ISC classes should be requested at