Regan Nichols

Biography

Regan Nichols is the leader of Scoppechio, a Louisville-based advertising agency. In her current role, Nichols provides leadership and direction to teams across the full spectrum of agency services. With experience guiding local, regional and national brand efforts, she is equally comfortable collaborating on brand strategy and project development and providing direction to teams executing fully integrated programs for new product launches, television, print, out-of-home, websites, digital, social media/communities, POP and direct marketing components.

Before joining the company, Nichols led account teams at Havas/EuroRSCG in Chicago, gaining valuable experience with national clients such as Kraft, Barill, and Constellation Brands. She next guided digital efforts for brands like Duke Energy, Bojangles and Hendrick Motorsports at StudioBanks/Union in Charlotte, NC, before returning to her home state of Kentucky. In her free time, Nichols teaches dance classes and volunteers within her community. She also loves to travel.

Nichols holds a bachelor’s degree in communication from the University of Kentucky.