https://ukathletics.com/uk-sports-network/

Looking to jump start a career in social media? This internship gives you real-world experience running social for a major college athletics brand — no prior experience required. If you have a great attitude, strong work ethic, and enthusiasm for creating sports content, this role is for you.

UK Sports Network is seeking creative, energetic students to help bring Kentucky Athletics to life on Instagram, X, TikTok, and Facebook. You’ll work hands-on with live game updates, short-form video content, and social campaigns that engage Big Blue Nation fans.

While a love for UK sports is a bonus, the most important thing is your passion for social media storytelling, your willingness to learn, and your ability to contribute ideas that resonate with fans. You’ll gain practical skills and build a portfolio that sets you up for a future in digital media.

Your content will be featured across UK Sports Network platforms, reaching an audience of more than 200,000 social followers and living on UKSNAllAccess.com.

This internship is available for course credit. Both paid and unpaid positions are available depending on qualifications and department needs.

Responsibilities

• Provide live updates on X and other platforms during UK Football and Men’s Basketball games, as well as UK Sports Network programming (including coaches shows and live broadcasts)
• Create, edit, and optimize short-form video content from long-form features, interviews, and highlights for Instagram, TikTok, X, and Facebook
• Assist in building and maintaining a strategic social content calendar
• Help define and maintain UK Sports Network’s voice, tone, and brand consistency across platforms
• Pitch creative content ideas and storylines tailored for each platform
• Monitor and capitalize on relevant social media trends in a way that aligns with brand strategy
• Write compelling captions and copy that drive engagement and conversation
• Track performance metrics and contribute ideas based on analytics and audience behavior
• Collaborate with producers, videographers, and on-air talent to identify social-first opportunities

Skills You’ll Gain or Strengthen

• Hands-on experience managing social media for live sports events
• Short-form video editing and platform-specific content optimization
• Social media strategy and content calendar development
• Brand voice development and platform-specific storytelling
• Copywriting for digital and sports audiences
• Professional collaboration within a fast-paced sports media environment
• Portfolio-building experience with a nationally recognized athletics brand

Schedule Requirements

• Availability to work UK Football and Men’s Basketball games as needed
• Schedule is flexible and can be arranged with your manager, typically 2-3 shifts per week for 3-4 hours at a time

To apply, fill out this Google form and click on "Sports Social Media Intern." 

If you have additional questions, reach out to Executive Producer Brent Carney: b.carney@jmisports.com

The deadline to apply for Fall 2026 is April 15.