Tune in on March 19 at 7 p.m. ET to gain insights into the fast-growing bourbon industry and its importance to Kentucky. Hear from four UK alums involved in the $9 billion bourbon industry, moderated by a member of the UK College of Communication and Information faculty. Generating more than 22,500 jobs, the production and consumption of Kentucky bourbon provides more than $268 million in annual tax revenue for state and local governments. The Kentucky Bourbon Trail brings 2.1 million people to distilleries with more than 70% being from out of state.