Research Facilities

The College houses a state-of-the-art Media Center for the Future research facility. This facility is available to faculty and graduate students interested in the production and testing of media-based messages. It has a 20-seat theater, with seats wired to collect heart rate, electromyographic response, and skin-conductance response data. The perception analyzer system provides an interactive tool for gathering moment-to-moment feedback by using wireless hand-held dials. The research facility also has message production, editing, dubbing, and testing equipment.

Use of the Media Center and its equipment is currently limited to College of Communication and Information faculty and its student organizations. These facilities include:

JAM Multimedia Room
(6A Blazer Dining)
The JAM Multimedia Room contains professional voiceover booth, a four-seat broadcast-quality podcasting station, an Oculus Rift VR system, a drone simulator and a two-person interview set. Primarily for instructional use; available for research in special circumstances. For scheduling, contact CITS at cits [at]

JAM News Room
(249 Blazer Dining)
This room is equipped with 24 Apple iMacs. Each computer includes the Microsoft Office suite and all Apple native applications. The JAM News Room is used for video editing, data analysis, and training sessions. Although often used during the regular semester, the JAM News Room is generally available all summer long. Primarily for instructional use; available for research in special circumstances. For scheduling, contact CITS at cits [at]

(58 McVey Hall)
The Digital Content Analysis (DCA) Lab consists of a single server hosting an array of 30 virtual machines, each dedicated to perpetually recording and processing content for a single channel of television. Features of this system include the following:

- Permanent archive of video storage for each of 26 channels being monitored
- 200TB of RAID storage allowing 1.25 million hours of long-term video storage capacity
- Television transcript database for efficient identification of subject-relevant footage.
- Ability to search and stream television via the "COMMTV" interface.
- Instant keyword frequency and channel distribution graphs.

For more information about the DCA Lab, contact Scott Johnson at 257-4725 or scott.johnson [at]

Audio Recording Studio
(336 McVey Hall)
The Audio Recording Studio is equipped with top-of-the-line professional audio equipment to record projects as simple as voiceovers or as complex as creating a CD for an entire band. It contains a Mac Pro running OSX with MOTU Digital Performer, T-Rack, and Toast. The student radio station, WRFL, uses the room for voiceovers, and researchers use the room for creating narrations. Scheduling of the room is through CITS at cits [at]

Focus Group Room
(342 McVey Hall)
The focus group room has conference-style seating for up to 12 participants and 12 iMac computers around the room's perimeter. Ceiling-mounted pan/tilt/zoom video cameras and microphones allow for digital audio/video recording of meetings. The focus room contains an outside entrance to prevent interruption of Theater activities. This room is used for research focus groups and survey data collection when a controlled environment is required. Contact Scott Johnson at 257-4725 or scott.johnson [at] (.)

(347 McVey Hall)
The Theater has seating for 20 people and is used to show audio/visual stimuli in a relatively natural setting. Each chair is wired to collect heart rate to measure attention, electromyographic response (EMG) to measure cognitive processing and emotional reactions, and skin conductance response (SCR) to measure arousal. Programmable perception analyzers that collect and graph audience’s moment-to-moment responses and Turning Point “clickers” are also available for polling and audience research. Other technology available in the theater include a “Smart” classroom presentation podium containing a computer, DVD player, and CATV. For scheduling, contact Scott Johnson at 257-4725 or scott.johnson [at]

Other Facilities

PDA Survey Research System
Our 75-unit Portable PDA Survey Research System provides an efficient and compact method for conducting survey research in the field. PDA surveys not only allow for use of complex skip patterns and interactivity with audio/video, they afford greater subject privacy, provide multilingual support, and reduce literacy concerns by using audio narration.

Online Survey Creation Tools
Qualtrics is a powerful web-based survey creation system available to our faculty, staff, and graduate students.