Learfield Sports and Entertainment Properties (Lexington/Louisville)
When Passion Counts
From tailgates to t-shirts, courtside seats to NIL activations, on game day and every day, Learfield is your connection to college sports and live events. We engage 150M+ loyal and passionate fans across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data, unlocking value for university partners and venues while connecting brands to fans.