WKYT-TV
2851 Winchester Road
Lexington, KY 40509
United States
Description: WKYT-TV Marketing Department strategizes television and digital advertising campaigns for local and national advertisers across a multitude of multimedia platforms.
WKYT-TV is part of Gray Television, a broadcast company headquartered in Atlanta, Georgia. Gray is the largest owner of top-rated local television stations and digital assets in the United States. Gray currently owns and/or operates television stations and leading digital properties in 113 television markets that collectively reach 36% of U.S. television households.
Core tasks: Assist in developing marketing strategies/ideas for clients. Attend new client presentations. Prepare and present stats to clients at reporting meetings. Learn prospecting techniques to acquire new clients. Organize and attend commercial shoot productions. Assist Account Executives by navigating multiple internal client management systems. Work collaboratively with the WKYT Digital team on news stories and social media posts.
WKYT-TV accepts marketing interns for spring, summer, and fall semesters.