J.B. Faulconer started his journalism career as radio sportscaster on station WLAP in Lexington in 1940 following graduation from the University of Kentucky. He established the South’s largest regional sports network for broadcast of UK football and basketball games. Faulconer served as Infantry commander during World War II; he received battlefield promotion to lieutenant colonel at age 26 and was awarded Legion of Merit and the Bronze Star for Valor. Faulconer was commanding general of the 100th Division between 1970 and 1973; he retired as major general from the U.S. Army Reserve. Faulconer became public relations director of the Keeneland Association in 1955. He is also author of Racing in the Finest Tradition. He is a distinguished alumnus of UK and was named Outstanding Young Man of Lexington and Kentucky by local and state Junior Chambers of Commerce. In addition, he was named executive vice president and director of Thoroughbred Racing Associations of North America, Inc., Master of ceremonies, and later executive producer of the Eclipse Awards. Faulconer is active in civic and Thoroughbred racing organizations.